The “Specificity” Headline Secret
Scott Bywater
The Unseen Wordsmith Behind Dozens of 6 & 7 Figure Email Product Launches | Copywriter | Speaker | Strategic Consultant
If you want to get better results from your headlines, one of the best things you can do is to give it some specificity.
For example, let’s say you’re a web designer trying to get customers.
You might have a headline that says…
7 ways to get more customers from your web site
How could we make this more specific?
Here’s a few brainstorming ideas…
3 ways to get more customers from your web site
The single best technique for getting more customers from your web site
This ONE strategy helped NAME get an extra $32,764 from his web site in 21 days
The single best way to get qualified clients for a NICHE web site
Always, before letting your headline go live, ask the question…
How can I make this more specific?