The “Specificity” Headline Secret

The “Specificity” Headline Secret

Scott Bywater Scott Bywater

Scott Bywater

The Unseen Wordsmith Behind Dozens of 6 & 7 Figure Email Product Launches | Copywriter | Speaker | Strategic Consultant

发布日期: 2016年8月17日
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If you want to get better results from your headlines, one of the best things you can do is to give it some specificity.

For example, let’s say you’re a web designer trying to get customers.

You might have a headline that says…

7 ways to get more customers from your web site

How could we make this more specific?

Here’s a few brainstorming ideas…

3 ways to get more customers from your web site

The single best technique for getting more customers from your web site

This ONE strategy helped NAME get an extra $32,764 from his web site in 21 days

The single best way to get qualified clients for a NICHE web site

Always, before letting your headline go live, ask the question…

How can I make this more specific?

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