Speciality liqueurs up mixology focus, Gen Z in GTR and interviews with Constellation Brands & Gonzalez Byass - Global Drinks Intel Newsletter

Speciality liqueurs up mixology focus, Gen Z in GTR and interviews with Constellation Brands & Gonzalez Byass - Global Drinks Intel Newsletter

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On Global Drinks Intel last week...

Brand owners working with bartenders for promotion and NPD is nothing new, but in liqueurs, where connecting with cocktail culture is key to growth, brands are shouting about their partnerships like never before.

Drinking less but drinking better continues to influence Gen Z’s spirits choices in the global travel retail channel, according to recent research from Pi Insight.

The dust is yet to settle in global travel retail after the ravages of Covid-19. There were some savage job cuts at the height of the pandemic and it feels like the last of the channel’s shakeouts have concluded, at least on the retailer side. However, a level of uncertainty remains.

Earlier this month, Global Drinks Intel caught up with Constellation Brands’ wine & spirits lead in EMEA, Taco Lucassen, to hear how the two categories are coping in the shadow of the group’s US beer obelisk.

With 14 wineries and three distilleries on its books, Spain’s Gonzalez Byass has grown beyond its sherry roots. As group chair Mauricio Gonzalez-Gordon told Global Drinks Intel this month, the company has many plates to keep an eye on.

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