Specialist or Generalist? Travis McAshan on Thriving in Tech and Design

Hey there!

We’ve got something special for you this week. We connected with Travis McAshan the brilliant CEO of GLIDE? Design, for a conversation packed with stories in the Tech world, and insightful observations about the way of the whole industry.

In between Travis asked back questions from Sanchit Thakur and the whole conversation became captivating.

?? Tune in Now the Full episode on YouTube: Travis McAshan on illuminz podcast

If you’re someone who loves design, tech, or just hearing great stories from good leaders in the industry, this is the one for you.

The Inside Scoop ??

In this podcast, Travis and Sanchit dive deep into topics on the tech or creative space you relate to. Whether you’re a designer, developer, or just someone trying to grow your business, this episode has something for you.

Here’s what they explore:

• Design Companies and the Tech World: Travis shares how design has evolved, and why great design is about changing perceptions.
• Marketing with Purpose: Content will always be the king.?
• Make something that 1000 people will absolutely Love: The crux of the thought is via Brian Chesky, CEO of Airbnb’s belief: in creating something that 1,000 people LOVE rather than reaching a million people who just sort of like it.
• Specialization vs. Generalist: Which path is better? Travis brings a fresh perspective on why being a jack-of-all-trades might just be the future, or not.
• Generative AI’s Impact on Tech: AI is changing the game, and this episode explores how it’s affecting everything from design workflows to company growth strategies.
• Empathy and User Interviews: Designing with empathy is crucial, and Travis talks about why user interviews should be a top priority—and what kind of questions to ask.

Storytime with Travis ??

Travis shares the idea of "selling the shovels during a gold rush." It's a simple but powerful tip about how businesses can succeed by providing the tools that others need to thrive in any market.

Travis also touched on how simplicity is harder than it looks. There’s a common misconception that simple design is easy, but it takes a lot of skill and thought to get it just right.

So, Why Should You Listen?

Because this is a conversation that’s about more than just business—it’s about the why behind everything we do. From the importance of empathy in design to the growing role of AI, this podcast is filled with wisdom you can apply in your work and life.

Thanks for being part of the journey! We hope you enjoy this episode as much as we enjoyed making it. And as always, stay curious, stay creative, and keep pushing the boundaries.

P.S. Want to connect with Travis? Explore more about GLIDE at glidedesign.com.

Connect with the Innovators:

Travis Mcashan

Sanchit Thakur

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