A Special Message for Amazon CEO Andy Jassy

亚马逊 had 1,461,000 employees on June 30, 2023, and it plays a huge part in making the world go round. It really set the foundation for our whole new lifestyle of being able to order anything from anywhere at anytime. We were very limited in our options before that big shift.

So we can all agree that Amazon's foundation is excellent. It's suitable for the next paradigm of the world and the economy as well. This global brand offers favorable conditions for receiving goods at home. Though the work itself, the operation and service, and the relationships between people are obviously not optimal. All the issues have been documented over the years. But simply the fact that there is already a relationship is good - the foundation is excellent and well-positioned for the new era.

There is another part of this operation that must be maintained, since one is impossible without the other. I'm talking about the "infrastructure" - meaning the human resources that are a company's greatest asset. The general change that man and the world will go through will happen in two parameters: 1) Externally in the world. 2) Internally, inside each individual. Everyone will feel it at their own pace.

There is a new spirit blowing through each person and the world that is pushing us to look for new places for developing.

Any average person without any special training or professional degree, with just an average head on their shoulders - can see that something is happening in the world. There are so many pressures from all sides. The disorder we have fallen into at all levels, raises questions that currently have no solution. This is why we are experiencing them in negative forms - this is a general picture of the global situation.

Amazon's basic foundation is solid and future-proof - so it doesn't need to change. It only needs to continue to improve professionally. But with regard to how global entities like these and every human being on the planet deal with the future - meaning how to use the form of connections we have in the world and derive practical benefit from them right up to the level of a person's bank account? Amazon has well over a million employees that it is blessed to provide with a livelihood. There are many people in the pyramid, which on the one hand is good. But on the other hand it's challenging to deal with all the changes on such an intense level when your organization is so huge. You can't ignore these things anymore. No matter how successful a brand is - it won't stay that way if it doesn't make a move toward the necessary changes - which are apparently here to stay.

All in all, leaders need to have a form of pressure that people have to channel correctly. This is not about technical things that we can say 'yes' or 'no' to like coming back to the office. There is a new spirit blowing through each person and the world that is pushing us to look for new places for developing.

So I recommend that all leaders take this power to look for new places of development. I urge you to take this human power and make it more collaborative along the entire height of the pyramid - a trend that will allow the the gaps to be as small as possible. This is not related to money at all.

Leaders need to be attentive to the demands of people in a way that will allow them to exercise their creativity in new and different ways than in the past. This will increase the employee's level of identification with the organization in a way that no leader is familiar with, because it's never been done. Today all the managers may all only be pretending to be highly motivated - but tomorrow, they will all run into work filled with new forces. And we need all that to maintain a constant flow of change throughout the entire operation. We need to be moving and not standing still.

This isn't about money, fancy retreats or some kind of professional training. It's simply about reducing gaps within the pyramid. Setting things up in a way where everyone can take a more active part in the organization and not just feel shut out from all the action behind their screen. Everyone wants to be heard and included in new directions and in setting goals, etc. Everything that happens with the organization they are a key part of. And at that point the hierarchy will become purely professional. Everyone from the interns to the most senior people will have an equal level of identification. The management hierarchy will only be in place to manage things in an orderly fashion.

Every structure has a technical template that holds it together. But everything else can run on pure adrenaline. On the natural high we get from human connection. On the boost of dopamine we get from breaking down all the walls between us and get amazing things done together. That's what happens when we hear a diversity of opinions rather than just an echo of our own opinion by people similar to us. Without that richness of diverse opinions - mind you I'm talking about our thoughts and not the color of our skin - we are not moving forward.

What is needed are people who specialize in enhancing relationships between people. This is the secret to success and since it's clear that success is very important to a huge brand like Amazon, I recommend finding the right people. Because if there is no change within the organization, the company will not last long. It can keep things going for another 3-5-7 years - but everything will already be working in neutral.

So I wish Andy Jassy luck, because overall the foundation of 亚马逊 is perfect for where we're headed.

Even just by gathering your corporate team together to discuss what all this means in a very open way - you'd already be accessing that better source of human energy.