Special Edition - Top Trends for 2025 & Beyond

In this one-off edition of The Forecast, we’re excited to give you a glimpse into our annual flagship white paper: Top Trends for 2025 and Beyond. ??

We get it, keeping up with ever-changing consumer preferences can feel like a constant chase. That’s why our job is to help you stay ahead of the curve as the world continues to change.

From fake foods in interiors (think croissant candles) to the rise of day-jamas (yes, that’s right – from bed to brunch), we’ve got the inside scoop.

So let’s get to it. Here’s a preview of four of our eight top trends for 2025. Download the full report to access them all ??

The Forever Young Adult

Meet the Forever Young Adult, WGSN’s top consumer trend for 2025.???

Global youth are redefining timelines and milestones. The permacrisis has led many young people to delay adulthood and live at home well into their 30s. For adults who are ‘adulting’, there is a resurgence of cultural nostalgia, from Dungeons and Dragon groups making a comeback to people buying toys and merch from their childhood.?

Brands must rethink how they connect with the young-at-heart across all industries in 2025 and beyond.?

Therapeutic Laziness

WGSN’s top beauty trend for 2025 is Therapeutic Laziness - the new form of self-care. ????

Building on the anti-wellness movement, this trend elevates bed rotting, or spending extended time in bed and being intentionally unproductive, into a refined self-care ritual loaded with tactile hedonism.

Think ‘treat-while-you-laze’ products that enhance skin and hair health while you unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skincare and sleep.?

In an era of relentless pressure, this trend is one everyone can support, offering a universally indulgent and restorative appeal.

Day-jamas

In 2025, day-jama sets in bold and fun prints will transition wearers from beach to bar to bed. ????

Think of these as an upbeat revamp of the sad old sweat set. For activewear, day-jamas focus on rest and recovery with wellness ingredients such as collagen, hyaluronic acid and cannabidiol (CBD) infused at a fibre level.

Our data shows sleepwear outperforming dresses and swimwear within the resortwear mix over the past two-year period.??

Fake Food

Fake Food will be your must-have interiors trend for 2025. ??

Soft-serve swirls as dog toys? Hamburger area rugs and popcorn vases? Yes, please. Embrace treat culture and propose decorative items and gifting ideas that tap into the feel-good, stress-relief power of raising a smile.?

Play with textures, detailing and embellishment. Delve into nostalgia, elevate your product with premium materials and finishes or exaggerate your kidult appeal.?

There is something for every palate in this trend, and the appetite is only growing.?

But wait, there’s more. ?? Download the full report to access WGSN's top trends across Sports & Outdoor, Consumer Tech, Food & Drink, and Colour.

Podcast: Behind the scenes of WGSN’s Top Trends for 2025

Join Carla Buzasi, CEO of WGSN, with her colleagues Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events, as they delve into this year’s top trends and explore how they’re set to unfold.

Listen now ??