Special Edition: Top Fox Launches New Website!
Lindsay Sutula
My company, Top Fox Marketing, is an all-in, no-nonsense marketing agency that gets your customers clicking.
You may notice we look a little different.
?It's the hair. ???
Kidding! Obviously.?
Top Fox Marketing has launched a new website. And with that, we've refreshed the look and feel of our brand!?
It's no secret that we design and develop websites—it's kind of our bread and butter—but you may be wondering why we launched a new site for ourselves.
Our team felt it important to talk the talk and walk the walk. ???No, but really—a website should be an accurate reflection of one's business: visually, tonally, and in its messaging. As an evolving digital marketing firm, we want to showcase what makes us truly stand out: our work.
While there was nothing wrong with our old website (it served us well for 2+ years!), we wanted to create a fresh, modern hub that showcases our passion for growing B2B companies. If there's one thing that makes us jazzed, it's crafting compelling stories in collaboration with our clients—and then witnessing the positive impact it brings.
With that, we'd be delighted if you took a peek at our brand-spankin' new website.
As always, if you know someone who needs a new website, strategic digital marketing, or a fractional CMO, please send them our way!?
And now, onto the news.
McDonald's Digital Marketing Fund
McDonald's aims to modernize its marketing strategy by soon mandating U.S. operators to contribute 1.2% of expected identified digital sales to a digital marketing fund.?
领英推荐
Regarding the new strategy, CEO Chris Kempczinski said, "When we shift marketing investment from traditional mass media like television, print and billboard ads, to collective investment in modern and digital capabilities to personalize the experience, we drive profitability."
We'll have to wait and see what happens!
Google Provides Clarity on "Content Decay"
In a new podcast, Google describes "content decay" as outdated website content. Although "content decay" is not inherently bad, Google recommends website owners routinely audit aging content and consider updating old pages to indicate that its content is outdated or no longer relevant. Listen to Google's (33-minute) podcast episode.
AI at Work Gets Real
A new report from Microsoft and LinkedIn explores the growing trend of leveraging AI at work. According to the report, 75% of global knowledge workers are using AI—and 46% of users started using it less than six months ago.
The report says, "Users say AI helps them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%)."??
The findings beg the question: will AI replace jobs, or transform them??
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