Special Edition: The Last Goal Setting Exercise You Will Ever Need.

The internet is filled to the brim with goal setting advice.

I'm sharing this because, to my surprise, I was asked about setting goals more this year than any other year.

And because some of the internet advice is so vanilla that is infuriating.

I don't know how something so important can be so perverted.

A quick test: read your goals right now. If you don't feel compelled to jumping into action now, you won't feel later.

No amount of cappuccinos will make you take action later.

So, throw it away and read on. This is about:

Smashing through your goals and changing your life completely in 2025.

I’ll share the process that works at any stage even if your life is in pure chaos right now.

We can buy courses, and read books, but at the end of the day, it’s getting things done that make a difference.

This is what this is about. Life change when we get things done.

Sometimes you can achieve more in 1 month than in the rest of the year.

More in 1 year than in next 5 years. We'll see how and why.

It is super simple. And it has to be simple.

It’s a little tool to help us do the work.

It’s not the work.

I call it the:

11pm-Urgent Goals

Two things to understand:

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A goal is not a wish. Writing down "This year I want to triple my business" or "I want to buy a house" doesn’t mean anything in terms of getting things done.

Instead, write down the specific actions you are going to perform.

So, first step, write down WHAT you need to DO.

Don’t worry, step 2 will force you to write the right thing.

2. Goals without urgency don’t matter.

If there’s no urgency it’s wishful thinking. What is urgency? How do you tap into that?

Urgency is a felt sense. If you feel it, you act. If you don’t feel it, you don’t.

You can call it the success fuel because it is.

Here’s the trick about urgency: It needs to happen in the next few days and ideally in the next few hours.

When people talk about “year goals,” it’s an oxymoron—it contradicts itself.

The brain cannot compute something so far off in the horizon, so vast.

A year has 8,760 hours.

Let me illustrate:

We’ve all had this experience. You’re staring at the night sky when you notice a tiny light moving across the horizon. You wonder A star? Aliens? An airplane?

Then it dawns on you—it’s a firefly. Or maybe a satellite. Or even a drone from your neighbor 50 meters away.

The point is that you can’t tell whether it’s something far off in the galaxy or just an insect three meters away.

Why? Because your brain sucks at measuring distances at night. How can you mistake a few meters with light-years? Massive error.

For all you know, it’s just a tiny light in the distance.

It’s the same with big numbers. No one truly understands what a billion means. Or what it’s like to live in a city of 10 million people. Our brains can’t grasp anything beyond 100 in a tangible way.

In theory, we can imagine it. But in reality? It’s like trying to make sense of a light in the night sky.

And it’s the same with time.

We can barely understand something more than three months away.

In theory, we know what “a year from now” means. But our reptilian brain doesn’t care. One year or five years—it’s all the same. A light on the horizon. There’s no urgency.

We know we’ll die someday, far in the future. But it doesn’t feel real. Even people with terminal illnesses often don’t fully process it until they have just a couple of months left.

Crazy, right? But if you want to get stuff done, you need to work with the brain you have.

And urgency isn’t theoretical. It’s a felt sense. It’s something the reptilian brain understands.

So, how do you make it urgent?

By focusing on what you can accomplish this week.

When you do that you are forced to think in terms of small achievable concrete steps.

That’s it. Step one: write down what.

Step 2: put in the calendar for this week.

One constrains the other. Because it's immediate you can't write something too big or vague.

Funny thing is: when things a really urgent, you don't need a calendar, you don't need to write them down. In the most productive days, you won't need a to-do list. It's pure urgency.

A goal setting exercise is just a little tool to spark urgency.

If it's not sparking urgency, throw it away.

If you read your goals and don't feel compelled to act, throw it away.

You need a place to write things down, use my spreadsheet.

Grab a copy here

One final thought.

If you don’t know your what, it means you need better information or deeper introspection.

That’s one of the things a business program can help you with.

I didn't know what until I found the right plan of action.

If you want to learn more about what we are doing in one of my programs

Learn more here.

I believe if you stick to this method, you'll compress months into weeks, and years into months.

Good luck!