Special Edition: The Future of One to One Podcast

Welcome to a special edition of Spectrm’s newsletter, One to One Consumer Marketing.

We are excited to share with our community that Max Koziolek is stepping into the role of host for the One to One Consumer Marketing Podcast.?

Ben and Max recently recorded a transition episode to discuss how far the podcast has come over the past 40 episodes, where it’s headed, and how it's created a space to spotlight retention marketers and the work they do.?

During the conversation, they touch upon:

• Why Spectrm created a podcast and how it provided an opportunity to put retention marketers in the spotlight.
• Lessons learned from the various podcast guests around orchestration, customer journeys, and career development.
• The importance of retention marketing, and how podcast guests are using orchestration, data collection, and experimentation to build relationships with customers.
• Why messaging is the modern channel through which to build relationships with brands and with each other.
• The vision for the future of brand messaging, and how it will grow with the integration of AI and LLMs.

Max is excited to connect more directly with our community and steer this platform into its new chapter, fostering deep discussions and exploring the vibrant landscape of consumer and retention marketing with all of you. Thank you for being part of this community, and here's to the unique conversations that lie ahead!

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