SPECIAL EDITION - The Future of B2B Sales and Marketing - MAGNETIC ONE

I received a newsletter from a popular influencer about writing cold emails successfully. Needless to say, here I am, back in the lab, helping drive some real-time data out to the masses so we can tell you why we made the changes we've made.

Over the past 90 days, our business has undergone a stark transformation. Simply put, we needed revenue. Many businesses, right now and at all times, need revenue. So we aren't special—I get it.

This decision came largely after the painful event of letting go of our largest customer at the time, who was 50% of our revenue.

Gone overnight. It could have meant the end for MAGNETIC if we didn't sign 4-5 deals in the next 45 days.

If there was ever a time to prove that something I believed in worked, it was now.

And then, naturally, our new CEO said, "Steve, what if we turned up cold email to our entire TAM?"

"Our entire TAM!?!" I said.

Our entire TAM is 187,000 people.

"Great, make it happen," she said.

And what happened next was a seeming force of nature, something outside of ourselves.

Here is the data for the next 60 days

42 appts

And from that...

24 new opportunities

10 new opportunities closed

And with that, MAGNETIC ONE was born.

What we did was to drill in and man the inbox.

We are sending out well over 5,000 cold emails a day and a 2.0% response rate, with 5-10% of those turning into conversations...., well, you know where this is going.

I will explain the basics of the channel we used, how we used it, and the results produced by the channel.

COLD EMAIL

The current buzz about outbound cold emails revolves around data enrichment, signals, and achieving as much personalization as possible. While that may be necessary for saturated software markets, 99% of businesses in the world—well, live in a different world.

Their TAMs are massive, and many, if not most, of the CEOs of those companies have no idea what to do about it.

Use the example below

160,000 contacts

If you were to send 50 emails per day from 1 inbox 365 days a year, you would send 18,250 total emails. If you were to only email each contact 5 times, it would take 25+ years to get through that entire TAM.

You need to be touching them every quarter, so that's a total of well over 500,000 total emails sent per quarter, or simply put, a shitload of emails.

How do you do that?

MAGNETIC ONE

We transform one founder into 200-300 inboxes.

With MAGNETIC ONE, you can immediately procure and assign domains to inboxes into warming and domain rotation. There is no mailbox limit.

You define the ICP parameters, and MAGNETIC ONE automatically starts finding your best-fit prospects.

No more lists.

We are using real-time signaling to feed the top of your inbox.

When you send 5,000 cold emails daily, and your response rate is 2%, that's 100 responses daily. For us, that means anywhere from 6-10 new active conversations.

Our ICP is $1-$10 million, Founder / CO.

Yes, they answer cold emails and go back and forth like any other human being.

BIG COLD EMAIL TAKEAWAY- The top 3 messages that set in conversations were...

"against something like that, ((first name?))        

"Maybe this just isn't the time or the right fit, ((first name?))        

"How happy are you with your existing pipeline, scale of 1-5?"        

LinkedIn Direct Message

The art of the Linked In DM is one that I rarely see executed well.

We call it the "high-value" channel. As an owner and CRO of a growing startup, I don't want a 20-something SDR type answering my inbox. It just doesn't work.

You need to speak to an Executive with confidence and experience, and when they say, "speak their language," you better be able to understand the jargon and the acronyms, or you are toast.

This week alone, 11 meetings were booked via LinkedIn DM.

The average thread was 5 exchanges over 24 hours before the meeting was booked.

LinkedIn Video Led Content

I've had product content on LinkedIn for so long that it surprises me that I still need to preach the importance of this.

They arrive naturally in tune with your brand and your solution.

They likely have already vetted you.

They are "vibing" in a way that cold outbound can't deliver.

Our team has taken the same approach that we do for our clients. There is a strategy, there is testing, and there is constant iteration.

How do we know what works?

The funnel doesn't lie.

The Big Takeaway?

MAGNETIC ONE is here to make this all simple for you.

Sales and Marketing, all under one roof.

Pay for what you need, not what you don't.

Every business has a unique addressable market, and our goal is to let them address it all at once and benefit from the result.

You can come and go, turn it up and down as you'd like.

We will challenge the #leadgeneration Industry by offering no contract and our rainmaker 10-appt monthly guarantee.

Let's start there.

More on the official release later this week.

Want to jump the waitlist? let's chat