SPECIAL EDITION: BACK-TO-BASICS AT VIVA TECH 2023

Back-to-Basics this week brings you the no-BS, actionable insights into the changing world of business. How to transform and accelerate your impact.

The 6 most important trends at Viva Technology 2023 in Paris last week and what you should make of them daily.

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1.????AI: The impact of AI in our daily lives and ethical considerations in the use of AI were prominent topics throughout the show.

-?“Technology will enhance our access to talent” Jonas Prising CEO and Chairman of ManpowerGroup. And Bob Moritz , Global Chairman, PwC, has a message: “has the AI been built for purpose in your organization?” The company’s strategy should be to experiment. Blocking the access to AI will leave you with a competitive disadvantage.

-?????? Yann LeCun , one of the 3 godfathers of AI, is convinced, as I am, that AI is intrinsically good for humanity, but we need safeguards and AI must be open. Finally, Artificial General Intelligence is clearly on the horizon (when AI surpasses Human intelligence)

-?????? Bertrand Dumazy , CEO of Edenred, quotes a survey stating that 70% of employees surveyed need more purpose. ChatGPT can be an opportunity: a Human and a Machine is always better than a Human or a Machine alone.

Your Action: Embrace AI and change, use ChatGPT now, it's free ( https://openai.com/blog/chatgpt ) to improve your customer’s experiences, stay genuine and experiment. Hire talent with soft skills, those will come at a huge premium soon.

2. ?Decarbonization

One major trend was a strong focus on sustainability and social impact, with over 30 innovations presented at the "Impact Mile" that positively impact the planet and society. The event also highlighted the growing importance of FemTech, with a dedicated village for startups and manufacturers committed to improving women's health. Additionally, the event posed over 50 challenges in key areas like sustainable development, diversity & inclusion, and the future of work, attracting international participants, demonstrating the global reach and impact of these innovation trends.

For additional coverage of the latest on Sustainability, see the ChangeNOW coverage: https://www.dhirubhai.net/posts/marcbreviere_changenow-change-business-activity-7067524635952607232-OiCh?utm_source=share&utm_medium=member_desktop

3. ?Innovation?and the Future

-??The Future is Space: Dava Newman Director of the MIT MediaLab knows that our species will be interplanetary. This will come with unprecedented innovations, witness the new space skin-suit developed in Boston, which mitigates the effects of microgravity.

-?????? 奥迪 and Sid Odedra have partnered with Peggy Johnson at Magic Leap to generate the ultimate freedom of mobility. Augmented reality in cars is the next frontier.

-?????? Eva Berneke at Eutelsat Group is capturing the fast-growing satellite market combining GEO / LEO ( low earth orbit ) solutions: a 16b$ market size. The advantage of LEO is to reduce latency. But Netlix will be sent to Geo for example ( geostationary). Big capacity on geo and no latency on Leo ! ?Combine the 2 and you have the perfect innovative mix.

For further reading on Innovation and Design, read Back-to-Basics on Industrial Design: https://www.dhirubhai.net/posts/marcbreviere_designcommunity-innovation-design-activity-7049744303870332929-sxpZ?utm_source=share&utm_medium=member_desktop

Your Action: PROTOYPE your ideas and products, and test them as early as possible, launch PARTNERSHIPS – Kill the Not-Invented-Here-Syndrom . Release energies within your organization to make collaborative innovation a reality.

4. ??Smart Ideas

-??????Great highlights from 欧莱雅 with Allison Badea with the new ARMANI Skin Vital force index. Was Armani the best brand in the L’Oreal galaxy to launch that innovation ?

-??????Great to meet you Rayan-Charles Ridouard with amazing 3D and avatar realizations in the L'Oreal connected beauty section for shu uemura

-??????In-store Fragrance CX Experience: this new tool will help you choose your perfume. Guided technology with the power of fragrances. SEPHORA

-? Aymeric W. has a fantastic product: D-AIR is a Parfums Christian Dior Fragrance diffuser with personalized cartridges. Maud Bailly Maud this should go in all Sofitel rooms worldwide ! Nespresso for the perfume lovers. And only Groupe SEB could really manufacture this at scale Thierry de La Tour d'Artaise Tour.

5. The Changes in the Retail Landscape

The retail landscape is undergoing a significant transformation driven by the accelerated shift towards online and omnichannel shopping. Additionally, there is a growing consumer demand for personalized experiences, sustainable practices, and advanced technologies like AI and AR in shopping, reshaping the retail industry's future.

-??????Data is king. 阳狮广告 and 家乐福 unveiled their new RETAIL MEDIA platform: “UNLIMITAIL”. Arthur Sadoun and Alexandre Bompard : “Advertising and Media are changing fast. Walmart will have more media than NBC this year. Retail media enables brands to take back control of the customer”. ?And retailers are already data companies, if managed well. ??Shout out to Jean-David Schapiro ,

-??????Customer Experience @Dior : Underpined by SalesForce.com, DIOR’s customer journey tool provide unique data to advise a women’s selection funnel for a new dress, from browsing, to buying at 30 Montaigne, through the “défilés”. Shout out and Way to Go to Alexandre Ducrocq . If you want to deploy solid customer experience platforms and turn your customers into true ambassadors, do get in touch with Stephane Ronteix , the head of one of the fastest growing CX Group ( FORCE PLUS )

Your Action: ?Team up with like-minded business partners. Concentrate 10% of your team’s time on strategy building and 80% on execution. Understand the big picture of your industry. Choose the right technology. Execute flawlessly. And never forget the CUSTOMER.

6. Customer Experience through data

Insights from Marc Benioff from SalesForce.com, first CRM platform in the world. : Generative AI is Democratization, with ChatGPT acting as a giant vaccum cleaner.

Other notable themes included scaling up in a global economic downturn, the role of technology in marketing and advertising, the use of technology in building future societies, and trends in the creator’s economy, gaming, and metaverse.