Speaking Your Way to Success: How to Create a Pipeline of Bookings as a Professional Speaker

By Shelly Harrison - CEO and Founder of Luminary Leaders

I've been in this industry for nearly a decade representing CEOs, Speakers, and Thought Leaders to help them Amplify their Influence and to be Bookable. Getting paid to speak requires hard work and patience! To open the door for paid speaking, it's essential to first fully understand the events you are targeting to speak at -- in essence, what is the theme of the event, who are past speakers who have been paid to speak, do they have multinational sponsors - Fortune 500 companies, what is their ticket price for attendees, do they even have a budget to pay speakers, is the Event Planner or Event Coordinator even receptive to receiving your calls or responding to your emails and all the other emails they are receiving on a daily basis, etc., etc., etc. Sadly, some speakers work on their craft for years before ever being paid.

I'm sure you already know...It takes diligence, determination, and focus to work a Pipeline of speaking opportunities that require DAILY outbound emails, follow-up emails, outbound calls, threads of call notes, whether you are actually having conversations and the massive amount of follow-up efforts that need to be in place -- all tucked nicely in your CRM System (providing you have one!). It can be a full-time role for someone on your team or an outside resource you hire to do this critical work!

In my former career as a Banker, I lived and breathed Pipeline Reports and what I know to be true is -- They Work, as long as you stay true to the outcome you are working towards and focus on closing business (Bookings). Keep your Pipeline Report to view at a Glance - DAILY and to enable you to edit as needed and ?? your progress. Get those entries to a Booking stage! If someone on your team is managing this for you - Meet with them weekly to "inspect" the Pipeline Report together to ensure the plan is working and moving in "real-time" with new entries, closed sales, and updates on the actions taken.

Here are a few things I took from the book,?#The12WeekYear?that Profoundly helps our company have a process in place to do the work we do day in and day out... Playing full out for our customers. You can use this tool as a guide to creating opportunities, having a clear vision, and holding yourself and your team accountable.

The Execution System: (in my mind....Getting Booked and Staying Booked??)

??Vision

??Planning

??Process Control

??Measurement

??Time Use

??Accountability

(Repeat daily!)

Buy the book - The 12 Week Year:?https://12weekyear.com/

?? Schedule a Complimentary Exploration call with Shelly Harrison -?https://lnkd.in/gU2u7m25

About Shelly Harrison

Shelly and her team help CEOs and Thought Leaders develop their platforms, build profitable stage?presence to complement their businesses, and become “Luminary” in their industry. She is the Host of multiple LIVE Shows, including Women Lead Radio, Luminary Leaders LIVE?? and The Veterans LIVE Show.

With a passion for helping women in business, Shelly is the founder of the Global Women's Networking?Group on Facebook with over 5.1K followers. She is also a director-level partner with the National Women’s Organization, Connected Women of Influence.

Shelly is incredibly humbled and honored to have received the 2022 Woman of Influence Award after being nominated by nearly 700 members of the National Women's Organization, announced in February 2023 by the CEO and Co-Founder of Connected Women of Influence - Michelle Bergquist .

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Andrew Mellen, The Most Organized Man in America" has an insightful conversation with Host, Shelly Harrison on Luminary Leaders LIVE ??

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