Speakin' Your Customer's Language
Donald C Kelly
The Sales Evangelist | LinkedIn Top Voice In Sales | 3X Top Salesforce Influencer | LinkedIn Sales [In]sider | Helping Teams Generate More Pipeline
I hope everyone had a great Thanksgiving yesterday. In the spirit of gratitude, I would like to share some things that I am thankful for.
I am thankful for my family who supports and loves me every day. Their love motivates me to be my best self and to spread that love to others.
I'm grateful for a team that strives for excellence in all things. As many of you may know, I started my podcast in my bedroom several years ago. I had very little equipment, didn't have much podcasting knowledge, and doubt troubled me constantly. But we've been able to grow to be one of the top sales podcasts out there with over 4 million downloads, and are a certified sales training business.
Dream big and doubt your doubts. Stay humble, grateful, and hungry for more. I hope you enjoyed your holiday and have the energy and motivation to finish the month strong. Always remember to go out and do big things.
Dream big and doubt your doubts.
How can you interact with potential buyers (especially enterprise clients) that encourage a dialogue? Dr. Stephen Timme and Melody Astley discuss their recent book, "Insight-Led Selling", which details how buyers think. Learn how to personalize the way customers want you to, and the 3 things big-time executives believe sellers should do better.
Account-based marketing (ABM) is the latest buzzword in the sales world, but how can we integrate this strategy within an existing marketing strategy? Lisset Sanzhes-Schwartz, Director of Global Account-Based Marketing at ON24, teaches her approach to successfully implement ABM. Her 3 things include determining what ABM really means and which type you should utilize; determining if an ABM strategy will be effective at all; and developing the infrastructure to support your ABM approach.
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Book Recommendation:
Designed to help sellers focus on the right tasks, get more done, and consistently close more deals.
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Ethan Beute, chief executive at BombBomb teams up with Donald Kelly to reveal one way to fix the issues that hold back account executives from reaching quota.
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Tool of the Week:
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English Business Coach
1 年Yes! You need to know you r customers and provide an authentic solution not just a sales pitch. People are fed up with sales pitches they need solutions!