Speaking as a Marketing Channel
Shannon Peel
Getting YOU in front of YOUR ideal audience | Brand Storyteller | Speaker | Writer | Publisher | Promoter of Experts
Do you cringe at the idea of standing in front of people and talking for 45-60 minutes? or does the ideal thrill you?
In today's digital world, there are many ways to get in front of audiences and give a presentation as an 'expert' in your industry. Is speaking an effective way to build your brand and find customers for your business?
The answer is "Yes ... BUT..."
Many people go onto podcasts and event stages, give their talk and that's it. They move on to the next stage or marketing task and wonder why speaking didn't work for them.
It's not like it was 10 years ago.
There are more stages, more people speaking, and more places for audiences to find what they are looking for so they aren't as tuned in or plugged into the community.
Virtual stages put technology between you and the audience and podcasts only have your voice for people to connect you to the message. The best stages are still the real world stages - even if people are watching through a virtual portal because you have more credibility being invited to speak on a big stage than on a zoom screen.
Event hosts and podcasters give you the stage, a bit of promo, and move onto the next speaker. Their objective isn't to get you more followers, its to give their audience a reason to tune in.
Don't forget the hosts owns the audience, not you... You need to give the audience a reason to want to add your channel to the media they consume.
Taking the time to understand the show you are going on or the stage you are going to be standing on will help you to craft the right story to tell the audience. If you are going to be interviewed by the host, listen to what they are saying and let them take the lead. It is in the process of the conversation where the reasons people tune in is revealed.
Use the stage as a way to connect with people
Do you offer a free give away - an ebook, discount code, or product? Something where they need to give you their information to signal they are interested in what have to offer?
If you are just going on to a stage and have no reason for audience members to reach out to you, then they won't and you'll be forgotten. You need to create a path for people to want to move closer to your end game. If you offer the host an affiliate link - then they will have an incentive to add it to the description and give it to their audience.
Use the stage as an Opportunity to be Credible
Make sure you share that you are going to be on the stage. That you have been invited to speak about <insert your topic> with the objective of being seen by your connections as a sought after authority. They may not buy a ticket or press play to hear you speak but they will see people want to hear what you have to say and will take notice.
Don't stop there - If there is a public link to your podcast interview or speech on a stage, share it long after the date it launched. Remind your connections that you have something interesting to say. They may even get curious enough to click the link and hit play.
Yes, speaking gets you in front of new audiences - but that is not the most important audience. Use the social proof of your authority to remind your connections why they want to pay attention to what you post, say, and are doing.
Create a media page on your website and add links to where you've been quoted and embed the video and audio content to make it easy for people who want to know you are a credible resource. Use the right keywords to help Google see you as the authority to show people.
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Call for Speakers
MarketAPeel is launching the BrandAPeel Summit
The next evolution of the MarketAPeel platforms to tell your brand story is being launched to help you tell people your brand story and others to find solutions to the problems they find frustrating.
Come out and discover how this stage will benefit those who want to use speaking as a marketing channel and people who are looking for solutions to specific problems.
Drop into an information session to discover how MarketAPeel Summits will be different from other summits for both the presenter and the audience.
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