Speaking to Diverse Markets Shouldn't Feel Like Walking on Eggshells! - Discover How Fenty Beauty Have Succeeded in Doing Just This

What can we learn from Fenty Beauty's success? It's quite astonishing how a brand that was only established in 2017 has grown into one of the most popular and inclusive makeup lines in the industry. It's clear that one of their secrets is understanding their audience. By speaking the same language and tapping into their culture, they have built an impressive following that actively engages with them on various platforms. Let's take an in-depth look at the strategy behind their success.

A Personalised Approach

Fenty Beauty's personalised approach is a significant factor in their success. Their video tutorials show clients how to use their products, and they speak directly to their customers, making them feel valued. By doing so, they build trust and strengthen relationships with their audience. It's essential to realise that customers encounter countless options, and seeing a brand go out of their way to offer support can make a massive difference. Fenty is valued at a huge $3bn as of June 2023.?

Leveraging Popular Culture

Fenty definitely keeps their ear to the ground. Rihanna is an international icon, and Fenty Beauty is her brainchild. With a massive social media presence, and an Instagram following of 152M, Rihanna has paved the way for Fenty to dominate the beauty industry. They tag her in their posts, and she tags them in hers, creating buzz and online conversations that are congruent with their audience's interests. They offer exclusive behind-the-scenes looks and special brand segments that are both engaging and exciting.

Crafting a Strong Message

Additionally, the tagline, "Beauty for All," is a reflection of their underlying values, promoting inclusivity and diversity. They prioritise representation of ethnic groups, showcasing models of various shades and complexions. Customers feel seen and included, and it's no wonder that the brand has found success in promoting and celebrating diversity in beauty.

Strategic Use of Social Media

Often, social media gives brands opportunities to connect with a larger audience. Fenty has 2.4M followers on TikTok alone! They don't just post content and hope someone sees it. They actively engage with their audience on platforms like TikTok, respond to comments and questions, and have built an online community that feels like a family. It's a personalised approach that makes customers feel valued and appreciated.

Reflection

In conclusion, Fenty's success can be attributed to a deep understanding of their audience. They've tapped into their culture, leveraged popular culture to create buzz, and created a personalised approach that makes customers feel valued and appreciated. It's a brand that prioritises inclusivity and has built an online community that feels like a family. By striving to create a brand that caters to all, they have found success in promoting diversity in beauty, and this can serve as a valuable lesson to marketers everywhere. Understanding your audience is essential, and speaking their language is key to building relationships, trust, and a loyal following.

Savage X Fenty

Eagle London Agency is passionate about helping brands to become culturally credible. Since 2004, we have been driven by our desire for the ethnic story to be told. We believe there is a space for all to flourish in markets, and know that brands will have a greater success story when they understand the importance of diversity and inclusion.

We create Culturally Credible Brands.

Visit: https://www.eagletheagency.com/