Speaking As A Brand Growth Strategy

One of the most powerful growth strategies to build your brand is through professional speaking. Sharing your knowledge and insights on various platforms not only elevates your personal brand but also establishes you as an authority in your field.

You may be asking yourself: "How do I do this when I am not a speaker?" I never set out to be a speaker, however pursuing what lights me up, was followed by a series of awards and recognition that gave me an opportunity to share my business growth journey on a number of stage.

Your story matters, your story may just be the key that unlocks someone's potential to greatness and the only way to share your story is through speaking.

Here's 4 x How-To tactics you can use, at your own pace. I have applied the 1st two successfully to grow my personal brand and business business brand, I am yet to try the last two.

1.Get on Your Own Event Stage

Hosting your own events allows you to create a platform where you control the message and the environment. It's an excellent way to showcase your expertise and engage directly with your audience. Planning and executing your own event may seem daunting, but the benefits far outweigh the challenges. You gain credibility, foster a sense of community, and establish your brand as a leader in your industry.

2. Get on Other People's Event Stages

Speaking at other people's events is a strategic way to reach new audiences and expand your network. By being a guest speaker, you leverage the host's audience, gaining exposure to potential clients and collaborators. This not only enhances your visibility but also boosts your credibility, as being invited to speak at prestigious events signals that you are a trusted expert in your field.

3. Get on Your Own Podcast

Starting your own podcast is a fantastic way to build a loyal following and share your insights on a regular basis. Podcasts are a growing medium, and many people prefer consuming content in this format because it allows them to multitask. Through your podcast, you can dive deep into topics relevant to your audience, interview other experts, and create valuable content that positions you as a thought leader.

4. Get on Others’ Podcasts

Appearing as a guest on other podcasts is a strategic move to tap into different listener bases. It’s an opportunity to share your story, expertise, and insights with new audiences who may not have discovered your brand otherwise. Plus, podcast hosts often share episodes widely, providing additional exposure for you and your brand.

Recent Speaking Engagements

The month of May was a busy one for me, as I had the honour of speaking at the Marketing Indaba in Cape Town, right after an intense Enlit Africa conference, luckily both were held at the International Conference Centre. This was followed by two back-to-back speaking engagements in June at the Sales Summit and the Associations Indaba in Sandton, Johannesburg. These experiences were not only incredibly fulfilling but also helped me leverage the immense benefits of professional speaking.

The Benefits of Speaking

1. Establish Authority: Speaking positions you as an expert in your field. Sharing your knowledge and insights builds trust and credibility with your audience.

2. Expand Your Network: Every speaking engagement is an opportunity to meet new people, including potential clients, partners, and collaborators.

3. Boost Brand Awareness: Speaking engagements provide a platform to introduce your brand to new audiences, increasing visibility and recognition.

4. Enhance Personal Growth: Preparing and delivering speeches hones your communication skills, boosts your confidence, and reinforces your expertise.

5. Generate Leads: Engaging with audiences through speaking can lead to new business opportunities, inquiries, and partnerships.

Pro Tip: Start Shooting Short Video Content

To prepare for speaking opportunities and keep your presentation skills sharp, start shooting short video content. This practice helps you refine your message, develop keynotes, and stay ready for any speaking engagement that comes your way. Plus, video content is a powerful tool for engaging with your audience on social media and other digital platforms.

Conclusion

Embracing professional speaking as a growth strategy can significantly elevate your brand, establishing you as a leading voice in your industry. Whether you’re speaking at your own events, guesting on other stages, hosting your podcast, or appearing on others’ shows, each opportunity enhances your visibility, credibility, and impact.

As James Humes said, "The art of communication is the language of leadership." Public speaking is more than just sharing information, it's about inspiring and influencing your audience. Dr. Mardy Grothe reminds us, "Words have incredible power. They can make people’s hearts soar or they can make people’s hearts sore."

I do not wish to speak for the sake of speaking; if I am called to speak, I want to speak life. My goal is for my talks to help delegates flourish in their respective areas of influence. Effective communication can transform lives, and I am committed to making every word count.

I’m currently taking August bookings for Women's Month speaking engagements. If you're looking to inspire and educate your audience with insights ranging from Business to Personal Brand growth and purpose, don't hesitate to email me at?[email protected]

#KeepBlooming

Nokuthula (Nox) Magwaza

Founder MD Bloom Marketing Agency & Bloom Infinite Digital Agency

Growth Coach Bloom Inside Out

Leading With Purpose - Event Booking | https://www.bloominsideout.co.za/product-page/leading-with-purpose