speaker | world - fashion presenter #1

Zoe Go
Here’s a great example from the world of fashion of a presenter delivering their personal brand online.

Strong structure, meaningful morsels
If you want to convey your expertise, whether it’s via your talks or your less formal video’d tips, make sure it’s with well-structured bite-sized chunks. Plus it’s really cool to make use of those nifty little devices which keep audiences sticky. Like a catchy headline you can re-use. Rachel Zoe has come up with “The Extra 5″ – her mini-vid series of quick fashion and make-up tips.

She’s also broken her videos up into easily digestible segments, with a nice mix of voice and captioned instructions.