Speak with your prospects not at them.

Basic's to Social Media
By Sai Constantine


1
With the rise of  many organisations still trying to catch up this powerful form of marketing, it actually clocks back decades.
In fact it tracks its origins way back to 4200 B.C., when it’s believed publications were in cave paintings. Documented success stories, there’s no excuse for getting content and marketing wrong -the question here is why are so many businesses still lagging behind?



2
Talk with your audience, not at them
This is  more than just trying to elevate your rankings in Google.
At its core, it’s the beginnings of a conversation with potential customers and clients, it’s at its best when it gets a response. 

Which means engaging and encouraging responses from your end user, in contrast to simply raining  out articles with the hope that someone’s reading them. 
Step one is figuring out who your target audience is, what and where their interests are, what’s going to appeal to this audience ? Most in terms of content. Audience personas effectively help with this, which you can develop your tone of voice, identify the range of content you’ll develop. 
Once you start generating content  with these interest, keep close attention to the response you get.



3
Find out as much as you can (Intel) tracking metrics, you will  learn from such as time spent on the page, click-through rates, and sign-ups, debriefing  why your more successful pieces of content, have done better than others.

Your best friend social media,(speaking with your readers)
A direct  link that will be used to foster relationships, reach out to a mass amount of people instantly. 
Promotion on your content on these channels is critical, respond to every comment, encourage sharing, your strategy will thrive.

Regular postings, a variety of content types - but still fail to achieve positive results?

Failing at promotion - This  is about more than simply generating content.
Writing an exceptional blog will do absolutely nothing for your brand, sitting behind a landing page with ZERO promotion at all.



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Your audience need to know your content exists. 
With a wealth of channels you can utilise to do such, social media sites being a major, most of these methods won’t cost you a cent.
Of course, if you’re committed about generating traction with your content promotion,

Invest in paid advertising , you don’t need anything more to get engaged than a social media account. What’s your strategy?

Still scratching your head  for the reason why your Content Marketing isn’t working as you’d dream?Look at your strategy - if you have one.
Those organisations with a structured and documented content marketing strategy see better results, than those who ‘wing it’.
The takeaway from this? It’s like a good old-fashioned goal setting session. Document all of your goals, set your targets, figure out how and when you’re going to  demolish them.