Speak to Your Customers in Their Native Language. Make them feel at home!
So, what language are you using on your favorite social media site? English or your native language?
It’s so comforting to use an app in your native language, right? It’s soothing to read and communicate in your mother tongue. In fact, experts say you become far more trustworthy to your audience when you speak their language.
It makes even more sense when we apply this learning to marketing. As a marketer, do you find it difficult to attract the right kind of crowd to your services or products? Especially the ones beyond the geographical confines of your own country or region? If you're intimidated by the prospect of reaching out to customers in foreign nations, there is one simple move you need to make: speak their language. In your advertising, marketing emails, on your website, in your app- everywhere. Make them feel at home!
You might try to find reassurance in the fact that your customers can speak and read English well. Then why bother with adapting content and communication to their native language? As it turns out, there's a direct correlation between the language you are using to communicate and the possibility that your target customer will buy your service/ product.
A poll of 2,430 web users in eight countries by Common Sense Advisory found that language impacted purchasing habits of people, and they discovered:
● 72.1 % of customers prefer to use websites in their native tongue for most of their online activities.
● Consumers reasoned they would be more likely to purchase a product if its details are in their native language.
● For 56.2% of shoppers, accessibility to information in the language of their choice seems to be more important than price.
You get it, right??Consumers will pay more if you are ready to provide them with information in their native language. Did you just open your Facebook to know how many languages they provide??There is no reason why you should not. That’s a fun little exercise for you. Results might as well surprise you.
The translation isn't the only task on the to-do list of companies wanting to reach a worldwide client base. But it's undoubtedly one of the quickest, easiest, and usually the most overlooked methods of doing so. It could be a game-changer for every company’s?business growth.
Millions of webinars are taking place around the world. And in a world full of language diversity, interpretation and localization come handy.
Since we are talking about language diversity, how can songs stay behind? The craze of songs from Pushpa movie, translated into various languages, has shown how localization can be a key instrument in boosting popularity even in the pop culture context.
If you are a budding company aiming to become a global name soon, you must and should invest in native language marketing. Your target audience is going to love you for it. Remember what you say is as important as how you say it.
The localization industry has been on an all-time boom even during the troublesome time of pandemic-enforced lockdowns. The size of the translation industry alone is USD 24 billion. This billion-dollar sector has over 26,000 translation firms and tens of thousands of freelancers ever ready to help you.
Make the most of it. Using native language in your marketing will definitely promote brand loyalty. It will help you establish rapport with your audience.
Looking for a reliable localization company? You can reach out to our experts at CHL Localization. Email us your queries at https://www.crystalhues.com/.?