Speak to Your Audience

Hello again,

We hope your days are going as smoothly as Pringles (we have no affiliation with the brand, but you have to admit, they are pretty sleek.)

Speaking of sleekness and brands, this edition of Brewing Email Efficiency talks about how to develop a brand voice - a manner to communicate with your audience. Some of the most popular brand voices include those of the ever-popular Nike, the environmentally-friendly Starbucks, and the posh and elegant Tiffany.

A brand voice should be consistent, synonymous with the brand's values, and must resonate with the brand's audience. To find out more about how to create that distinct brand voice for yourself, check out the article below.

Now, have you ever thought about what else you can do with emails besides using them for promotional purposes? Approximately 25% of businesses interviewed in a study were in favour of weekly emails, and sometimes these emails were used for research purposes - survey emails!

Whether you are gathering data about a new product, want to know more about your customers, or want feedback regarding your services, a survey email will do the trick. But why would someone take out time to give you their opinion and how do you get them to respond?

Read this for more on survey emails!

?Now for that essential injection of motivation,

One can have no smaller or greater mastery than mastery of oneself ~ Leonardo da Vinci

This is a famous quote by the master himself, Da Vinci, and oh is it true!

If you can just master one thing - yourself - you have got your life set out for you. It takes dedication, commitment, and resilience to become the version of yourself that you would like to be. If you can just put in that effort and discipline, you'll become ultra-powerful.

Until next time peeps!