SPC unveils: Taste the Good Life campaign

Goulburn Valley, part of the SPC family, has unveiled a new look as the brand encapsulates how in the Goulburn Valley, the life of the fruit is so good, you can taste it. The new “Taste the Good Life” campaign delivers a complete rebrand, including new logo, across our entire Goulburn Valley range.?

Available now for purchase, the all new look for Goulburn Valley features a new premium design and Goulburn Valley logo emphasising the high quality and convenience of our popular fruit based products. We know what Australians and people around the world want from their fruit and we are committed to ensuring that the decadent and premium taste is represented by the new look too.?

We recognise that the Goulburn Valley has a long and proud heritage. By reinvigorating the brand, we want our customers to know that our versatility doesn't just stop at taste. Our diverse product range and new design encapsulates the true essence of the brand. Achieving an appetising look is something we are passionate about and we know that our customers will love the new look too.

The Goulburn Valley is the home for our fresh produce, and we recognise how lucky we are to eat some of the richest produce in the world. Since 1979, the Goulburn Valley has been preserving the region's fruit, and we are committed to enabling this environmental relationship to continue. Radiating sunshine, rich soil and flowing water is the perfect climate for our products to thrive and flourish, this is why the Goulburn Valley has been our haven for nearly 50 years.?

Taste the Good Life campaign, which launched this week, reiterates the importance of eating great food and living the good life. We are proud of the home grown produce we have available in our backyard, and we want our fellow Australians to indulge in our delicious fruits. High-quality produce deserves high-quality packaging, and Goulburn Valley’s sleek design ensures that all customers feel the luxury they deserve.?

Goulburn Valley’s new look demonstrates our ongoing commitment to delivering high-quality goods to our consumers locally but also on the world stage. Highlighting one of SPC’s core values, better food for the future, Goulburn Valley’s new look is representing the charming and appealing feel that our products hold.?

We are excited for everyone to see our new packaging and share in the new era for Goulburn Valley and the SPC brand more broadly. Eating locally grown fruit has never looked, or tasted, better.