Spatial, Sustainability, and Smart Tech

Is X Here to Stay, or Are Emerging Platforms on the Horizon?

On the evolving landscape of social media, #EUinfluencer and?Senior Advisor in Sustainability?& Climate Policies, Kaj Embrén gave us a peek into his digital strategy:?

With a loyal following on X (formerly Twitter), he's contemplating a potential shift in his digital approach. Why? Well, in the midst of today's social media turmoil, it's all about staying ahead of the curve and navigating the ever-more fragmented online space.?

In a world where policy documents and press releases often read like a foreign language, #EUinfluencer and policy officer at the European Commission 's Directorate-General for Climate Action, Sevim Aktas , is here to decode the complexity. Her secret sauce? Asking the question: "What if?"?

Curious to uncover more about turning bureaucratic jargon into relatable content? Watch Aktas’ short snippet for an inside look! ???

Is AI the game-changer that will redefine the future of advocacy and communication?

Our very own Advertising Specialist and #ZNetwork member carlos chaves is here to share his views on the AI phenomenon.?

But what if you're scratching your head wondering how to navigate this brave new world of AI advancements? Fear not! Maria Linkova-Nijs , the Communications Director at Cefic , has your back.?

Don't miss Maria's AI survival guide, including must-read newsletters and LinkedIn influencers below! ??

#ZNLive with Alice Strollmeyer Tomorrow!

Join us tomorrow at 2pm CET for a chat with #EUinfluencer Alice Stollmeyer and our host Philip Weiss !

Alice is the Founder & Executive Director of Defend Democracy . She has a background in social studies of science, technology & society. A former energy policy adviser and digital strategist, Alice now works on democracy, technology, geopolitics & hybrid threats.?

We will discuss this year's #EUInfluencer and #ZN25, the influence of digital platforms on EU policies, and glean insights and recommendations from Alice. Mark your calendars for this interesting chat!

#ZN25 highlights: Standout moments with our clients?

Our client and founder of #WeLeadComms , Mike Klein FIIC, FCSCE, SCMP , recently took a stroll down memory lane, and he had some kind words to share.?

He commended the consistent quality we deliver, and he couldn't help but reminisce about the lively discussions he's had with our very own Philip Weiss . ???

Mike also expressed his enjoyment in collaborating with our team, especially when we joined forces on the Accountability.Fish project. ???

Sipping Insights with UNESDA ??

In this exclusive feature, UNESDA - Soft Drinks Europe 's President, Peter Harding delves deep into the EU's #reuse, #refill, and #recycling proposals, shedding light on how they could use a makeover in the EU Packaging and Packaging Waste Regulation (#PPWR). ???

But that's not all! For #EURegionsWeek, we've got a special treat in store – a "puzzle" video that puts the spotlight on UNESDA's 25 national associations. It's a visual treat you won't want to miss! ???

#ZNLive with Jesús Azogue and Antonin De Bellefroid:

In the recent #ZNLive takeover, COO Jesús Azogue , Art Director Antonin de Bellefroid , and Social Content Manager Daniel Bartual steered the ship into uncharted tech waters.?

Antonin, the man with laser-focused artistic vision, chimed in:?

"From our side, it's really something that is making our creative approach even more creative... and it becomes an extension of our creativity."?

This lively dialogue didn't just skim the surface; it dove deep into the AI abyss. From enhancing creativity to giving content strategies a facelift, Daniel highlighted how AI is reshaping the content game. Are you ready for the tech twist? ???

Key takeaways:?

• Big Tech's AI Embrace: The giants are going all-in, and Adobe is leading the pack with its AI strides.?
• Creativity Amplified: AI isn't just a tool; it's the secret sauce that enhances creative brainstorming sessions.?

• VR's New Frontier: With the exclusive unboxing of Meta Quest 3, it's time to wonder if we're standing on the precipice of a tech revolution! ???????

Creative Tools & Reads Await!?

?? Jesús introduces: Masterpiece X - Turning text into tangible 3D. Explore its magic here.?

?? Daniel's choice: Prompt: Conversations with AI with Interfacial Intelligence by Dave McKean - A union of classic art and modern AI insights. Dive in here.?

?? Antonin's pick: Matt Wolfe on YouTube - A comprehensive dive into the evolving world of AI. Tune in here.

?? Tech Tip of the Day: Embrace AI and VR, because they're not just buzzwords; they're the architects of tomorrow's creativity and innovation.

And guess what? They even unboxed the exclusive Meta Quest 3 live! ?????

Missed out on this tech-laden #ZNLive episode? Rewatch and relive the insights here.

In Focus

Exciting times ahead for graphic aficionados! Antonin de Bellefroid , our Art Director, is buzzing about Midjourney's latest tech wonders: the 2x and 4x image upscalers. These tools promise crisper images, though with a heads-up – a few teething issues are still in the mix. ?

Also on the horizon? A mobile app named "Niji?Journey", perfect for those craving a dose of manga-style inspiration. Tested and approved by Antonin, it's a peek into Midjourney's bold mobile vision.

Fancy a trial? Dive in and let us know how it jazzes up your digital journey!

Insights and Inspiration:

Time Flies When You're Influencing: A Month After Our Epic #EUinfluencer and #ZN25 Event! ????

But hey, if you missed out on the action or you're just feeling a little nostalgic, we've got you covered! Our brand-new highlights video is here to whisk you away on a trip down memory lane. ???

Revisit the event in less than 2 minutes???

Download our e-book!?

In a world full of uncertainty, is your digital strategy up for the challenge? Don't fret! Our latest eBook is packed with savvy advice and hands-on tips to help you sail through the ever-shifting digital landscape. Get it now and steer your way to success!?

Digital News and Trends:

BCW Global 's EU Media Poll 2023: Social Media's Rising Stars and Falling Giants

Discover the latest insights from the EU Media Poll 2023 by BCW Global , shedding light on the most impactful channels in the EU Bubble. Notably, X remains one of the key players, while social media influencers surge by 16% since last year. And watch out for LinkedIn, subtly surpassing X in usage. Read more here.

X Subscriptions: More Features, Fewer Ads ?

Elon Musk's X, formerly Twitter, is rolling out two premium subscription tiers in a bid to shore up its financial foundations. As the platform undergoes yet another complex transformation, users are left grappling with uncertainty. Will this next change nail the coffin in X or bring it much wanted profits? Read more here.

LinkedIn Boosts Collaborative Articles: Spotlight on Expertise

LinkedIn revamps its Collaborative Articles, spotlighting user insights and introducing emoji reactions. Since its March launch, the feature has gained traction with the "Community Top Voice" badge. Ready to stand out? Read more here.?

Meet the #ZNetwork

Meet carlos chaves , our Advertising Specialist and the brains behind the award-winning company, OnTouch. Beyond his expertise in out-of-home advertising, Carlos boasts a unique take on publishing. As a lifelong writer, he hesitated to add one more book to the world's crowded shelves. Instead, he crafted a tree-friendly solution: a 100% biodegradable book made from algae-based recycled paper, soya ink, and a seed-filled cover. Carlos envisions a future where creations harmonize with nature, urging us all to think outside the box (or book) and make eco-positive choices. Cheers to that, Carlos! ???

Meet Ana Mikuli? , the spirited Project Coordinator who's been adding flair to ZN for over a year. While she's diligently studying for her Master's in Public Relations, Ana's heart beats for sustainable fashion. But watch out, thrift stores! She sometimes can't resist going a tad overboard. And if you find her vibe shifting with the seasons, that's just her Mediterranean spirit shining through. Winter Ana? Cool and collected. Summer Ana? Pure sunshine!

Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?

?