Sparking positive change to create a world where everyone has a chance to live a healthy, happy life.

Respect, compassion and kindness have always had a place in Braloba Group’s company culture.

With the 2018 founded Braloba Foundation, we aim to make philanthropy a part of our culture as well. The Braloba Foundation has set out to change lives – not only by donating to non-profit organizations, but also by working with individuals and families to give them what they need so that they have the resources and feel empowered to improve their own lives, and maybe even the community they are a part of, too.

Braloba, as manufacturer of high quality watch bands and wearables to the classic watch and the growing smartwatch industry, has always believed in putting people and the planet first and the Braloba Foundation is a natural extension of these priorities.

The first project of our foundation runs under the theme “light” and the Braloba Foundation has teamed up with LIGHT FOR THE WORLD, an international NGO that is dedicated to restoring eyesight, preventing blindness, rehabilitating individuals with disabilities and promoting their human rights.

When we select the projects we get involved in, we always consider the lasting impact. We believe that it is more powerful and beneficial to teach someone to fish rather than fishing for them, figuratively speaking.

When we work with individuals, families and communities, our aim is to give them the tools, resources and support they need to help themselves long after our project is complete.

“Braloba Group has always been an organization with social awareness. Now with the Braloba Foundation, our business and our partners have the chance to support projects that make a lasting impact. By sharing our success with those in need, we can give hope, inspire, improve lives and lead by example. I feel optimistic about all the opportunities we have to spark positive change through this organization.”

Beat Schori, Founder of Braloba and its Foundation

To learn more about our foundation, visit bralobafoundation.org

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