??? Sparking a Cultural Shift Towards Toilet Hygiene: A Collective Responsibility

The significance of hygiene and sanitation cannot be understated, especially when it comes to the most fundamental aspect - toilets. Today, I'm inspired by the proactive step taken by Harpic and News18 Network under their Mission Swachhta Aur Paani initiative.

Their cause awareness film - Karlo Karmon Ka Uddhaar, resonating with Mahatma Gandhi's ethos of cleanliness, aims to trigger a behavioral transformation towards maintaining clean and hygienic toilets. It's not just about convenience; it's about our collective well-being.

In a country where toilet habits are evolving, this initiative spearheaded by Harpic comes at a crucial juncture. The message is clear: leaving toilets clean for the next person isn’t just about courtesy; it's our shared responsibility

Saurabh Jain , Regional Marketing Director-Hygiene, South Asia at 利洁时 , rightly pointed out that the conversation around appropriate toilet behavior is integral to nation-building. This initiative aligns perfectly with Prime Minister Narendra Modi's vision of a 'Swachh Bharat Swasth Bharat Samridh Bharat', emphasizing its significance for our nation's growth.

The film’s emphasis on preventing unhygienic toilets from becoming hotspots for diseases is pivotal. It links unclean sanitation to health issues that impact entire communities. Sidharth Saini , SVP & Head of Marketing Content & Operations, News18 Studios, highlighted the significant contribution of such practices to the burden of diseases, affecting national health and productivity.

This initiative isn't just about rhetoric; it aims to drive tangible action on the ground. Through partnerships and on-ground engagements, Mission Swachhta Aur Paani is ensuring that no one is left behind in this crucial conversation.

The film represents an ongoing dialogue on responsible toilet habits, health, hygiene, and water conservation. It stands as a beacon, urging us to reevaluate our approach towards cleanliness, sanitation, and hygiene, positioning these discussions at the forefront of our national discourse.

This initiative by Harpic and News18 Network serves as a milestone in India’s journey towards a future where clean and safe toilets are universally accessible. It’s a reminder that sustainable sanitation practices and universal access to clean water are not just aspirations but necessities for a healthy, thriving nation.

Let's embrace this call for collective responsibility, not just as a campaign, but as an intrinsic part of our societal fabric. Let's ensure that leaving a toilet clean for the next person becomes a natural and unwavering practice, reflecting our commitment to a healthier, more hygienic future for all. ???

#MissionSwachhtaAurPaani #Hygiene #Sanitation #Health #Harpic #News18Network #CleanToilets #CollectiveResponsibility

Watch this film:?https://www.youtube.com/watch?v=YrrpyTlMa08

News18 India Harpic World Toilet College Utkarsh S. Batra Sanitation and Water for All - a UNICEF-hosted global partnership Center for Sustainable Sanitation and Circular Economy Better Sanitation Collective (BSC)