Sparking community service in Telluride

In Telluride, Colorado, a growing Latino community is often overlooked in local information channels. Recognizing this gap, community radio station KOTO tapped resident Luis Tavares—initially with no journalism background—to serve as its Spanish-language news reporter and community outreach coordinator.

I recently spoke with Luis and found his work impressive. Here are some of his insights.

Tavares produces a weekly roundup to keep listeners informed about current events and upcoming happenings. He also hosts a monthly live program, Off the Record, where he tackles topics from health and wellness to social services. His aim is simple: ensure that Spanish-speaking residents know what’s going on in their own backyard, and feel truly included in the life of the town.

In addition to on-air broadcasts, Tavares has adapted to reach people where they are. He created a WhatsApp group for those uncomfortable with traditional media platforms, allowing them to easily share and receive essential information in their own language.

This approach resonates with KOTO’s Executive Director, Cara Pallone , who admires Tavares’ drive for inclusion. She highlights how his commitment to engaging the Latino community sets an example for other media outlets.

By working across languages, platforms, and organizations, Tavares encourages everyone to recognize that meaningful communication can strengthen community ties.

Tavares’ story illustrates that local media can foster more than just news delivery—it can be a catalyst for representation and understanding. He shows how bridging language barriers and expanding outreach efforts can transform a station’s mission into a true public service. In a town where everyone is striving to stay afloat, Tavares’ dedication to inclusion proves that when communities take the time to support one another, everyone benefits.

Read my full OIGO here.