Spark Your 2025 Growth With These Top Videos, Tips, & a Story

Insights

Blend Travel Marketing's Top 9 Videos and Posts of the Year - 2024 Edition

Energize your 2025 marketing with these top tips and tools.

???Advertising on Google Things To Do [Updated]

“GTTD” remains a key advertising placement, and a hot topic among tour operators and marketers, which is why it was our most popular post in 2024.?

???Striking Distance Keyword Optimization

How to find and utilize the keywords that could boost your traffic.?

???The Tour & Activity Company’s Guide to Google Maps [Updated]

We updated this popular post because Google Maps remains a key battleground for tourism businesses.?

????Tour Policy Scorecard: Do Your Policies Pass This Test?

Use this scorecard to see how your policies stack up against best practices.??

???How to Structure Your Key Paid Marketing Funnel

How to get the most out of your ad spend through a thoughtful approach.??

????See How Many People AI Tools Are Sending Your Way

AI-sourced traffic started ramping up in 2024, and our free report lets you see how much of it came to your website.?

???The Importance of Video In Tourism Marketing

This remains one of our most popular posts a couple years after it was first launched, because video is a top performer that is still underutilized by many companies.?

???How to Write Better Content to Convert More Customers

Follow these tips from a professional tourism copywriter for better results.?

???Some of Our Favorite Data Visualizations for Tourism

Visualizing data makes it easier to find insights, and this updated post was popular among operators in 2024.?

Coral Crater’s Revamp Paid For Itself Multiple Times Over—In Less Than a Year

Coral Crater Adventure Park in O’ahu was in the position in which many tourism companies find themselves: they had a lackluster brand and a similarly lackluster website. We get it; it’s difficult to invest in something as ambiguous as your brand or as utilitarian as your website, especially when you face other costs like infrastructure investments and personnel costs. But Coral Crater made the decision to invest in both their brand and website in 2024, and that has proven to be a very positive move.?

• The?brand strategy?process sharpened their value proposition in a competitive market.?
• The?brand identity?process better aligned how they look and sound with who they really are and what their customers value.?
• The?website?was rebuilt from the ground up to fully express the brand and build buyer confidence. And importantly, the new site leverages choice—one of Coral Crater’s key value propositions—without?overwhelming buyers. Templated websites can’t quite accomplish what a custom site can, and the data proves it.?

The result? We carefully analyzed the conversion rate improvement from the new website, and at minimum, the brand+website project paid for itself multiple times?already?through an improved conversion rate alone.?

You can read and see?more about this project.

Featured

Tips and Tools

• Remember to add any new products or updated pricing to your Google Business Profile?as you prepare for the 2025 season.
• Are you using the?Conversions API for your Meta Ads? This can improve your data quality, ultimately leading to better outcomes from your ad spend. Not every booking platform supports it, but some do, and it’s worth checking out. Fareharbor users can check out the steps?here; those on other booking platforms should check the documentation or ask your account manager.?
• Hiring season has begun for many companies, meaning onboarding is right around the corner. Your guides are your brand ambassadors, so your training should be rooted in your brand, in a way that guides care about.?Read more about this topic from Mitch Bach.?Branding is not only a function of marketing; done properly, branding permeates every aspect of operations and culture.
• Our?TSA Traveler Throughput report, based on data pulled from the USA's TSA site and updated daily, has been updated to accommodate 2025 data. The report shows that December 2024 had the highest traveler throughput of the past 6 years, capping a strong 2024 for flights.

Tourism Marketing Tips

Improve Your Incremental Revenue with Performance Max

Are your Performance Max campaigns falling short? Ben offers 5 insider tips to turn them around.?

Hear the 5 insider tips?→

Data Visualization

Ad Spend and ROAS History By Week and Year

Ad spend should be considered on a weekly basis, not just a monthly basis. This is especially true around holidays and shoulder season. Plan your upcoming weekly ad spend, and monitor performance vs. previous years, by using a pivot table showing spend and ROAS by ISO Week and Year.