? The Spark: AI x Marketing News | Edition 34

tl;dr ??

• ?? AI-powered collages on Pinterest are now more engaging than Pins
• ?? Rumours say that Reddit is looking to launch Search ads
• ?? Meta is reportedly looking at earbuds with AI functionality

?? Pinterest says its AI-powered collages are now more engaging than Pins

Pinterest users are reportedly 3x more likely to save an AI-powered collage Pins versus other Pins on the platform.

?? TikTok is testing AI-generated search results

ChatGPT-generated results appear for some search queries, along with a more general “search highlights” feature.

??? The results are out from the Runway AI film festival

The verdicts are in for Runway's 2nd annual AI film festival, and the top AI-generated short-films are getting close to being indistinguishable from the short-films made with traditional methods.

?? Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit CEO recently hinted towards a push towards search ads in a recent earnings call, given that the company has >1b in search volume.

?? Google Search ranking update volatility on May 9

Some advertisers have noticed performance volatilities for search, and voices their frustration to Google.

?? Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of?respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.

?? Meta's next wearable may be earbuds with AI and built-in cameras

Meta's partnership with Ray-ban might have been the start towards a bigger push into AI wearables, with rumours of earbuds coming next.

?? OpenAI exec says today's ChatGPT will be 'laughably bad' in 12 months

OpenAI COO Brad Lightcap predicts ChatGPT could soon take on more?"complex work" and be a?"great teammate."

? AI Teammate' announced at Google I/O 2024 — your new AI-powered co-worker friend

The AI Teammate is an AI bot that lives within a multi-user space, turning the AI chatbot into a digital co-worker.

On another note, we're onboarding more people to Arcane ??

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time ??

- Ben

This newsletter was also posted on the Arcane blog. Access it here.