? The Spark: AI x Marketing News | Edition 27

tl;dr ??

• ?? There are rumours on OpenAI 's GPT-5 release date, and it's sooner than you think
• ?? Snap Inc. launches Sponsored AR filter as an Ad option
• ?? Liverpool Football Club is working with Google DeepMind to develop an AI football tactician

?? OpenAI's GPT-5 release could be as early as this summer

In a recent interview, Sam Altman, CEO of OpenAI, stated that the jump in capability from GPT-4 to GPT-5 will be as significant as the jump between GPT-3 and GPT-4.

? Gen AI is making small business marketing a breeze

A marketing expert shares her opinion on how Gen AI can help small businesses elevate their marketing to a level that was previously unachievable because of time- and resource constraints.

?? Video shows first Neuralink patient playing Mario Kart with his mind

A quadriplegic (paralysed from the neck and down) patient plays Mario Kart with mind-controlled Neuralink implant, calling it 'lifechanging'.

?? Snap launches Sponsored AR Filters as new Ad option

Snapchat is launching filters as an Ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts.

?? Instagram adds the ability for users to mention a specific photo or video in carousel posts when leaving comments

With Instagram allowing for more images / videos in carousels, this feature allows users to tag the pictures they are referring to, giving an indication to the creator of what picture(s) capture the most attention.

?? Evolving Google Analytics for more insightful measurement

New tools in Google Analytics help you better measure the performance of your campaigns and adapt to an evolving privacy and regulatory landscape.

?? Google DeepMind develops an AI with Liverpool Football Club to predict plays in the game

Liverpool FC and DeepMind team up to make history by using a new AI assistant developed to help with the football team's tactics.

?? Google fined €250m in France for breaching intellectual property deal

Watchdog accuses US tech firm of not negotiating in ‘good faith’ with publishers over use of their content.

?? OpenAI's chatbot store is filling up with spam

OpenAI's GPT Store is becoming a bit like the Wild West with missing moderation, copyright issues, and academic dishonesty, among other problems.

On another note, we're onboarding more people to Arcane ??

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time ??

- Ben

This newsletter was also posted on the Arcane blog. Access it here.

Note: Some of the graphics were made using Midjourney. Check out my tutorial here.