Span or Depth?
James Arthur Ray
Inc. 500 Inductee | New York Time Best-Selling Author | Leadership, Personal and Business Alchemy | Business Consultant | Personal Consultant | Keynote Speaker
Triple Espresso:
Span or Depth?
Agreement or Impact?
Noise or Difference?
What are your measurements? What are your objectives?
Look, I do a LOT of work in a LOT of different industries.
Let's take real estate for example. I've coached some of the best of the best. True Leaders in the industry.
I'm talking 7 figure plus income earners.
When I coach real estate agents and brokers for instance, the first thing I get them to do is to CLEARLY define who they're going after. Their Target Market Avatar (TMA).
Here's a fact. It takes as much time, energy, paperwork and focus to sell a $200K house as it does to sell a $2M house.
Yes, the market is smaller for a $2M house and that means you need to be better at being in the right place and time, but once that's done, the ROI is VASTLY better.
AND, high investment clients tend to be MUCH easier to work with. They don't have time for petty BS complaints and such.
Most real estate agent (and most entrepreneurs in general) go into business and they want to basically sell "anything to anybody who will buy."
Wrong.
I've coached MANY individuals writing a book. "Who is your book for? (your TMA), I ask. "Everybody." Is the frequent response.
Wrong.
"Anyone wanting to improve their life."
Wrong.
Social Media is the same thing. "How many likes and followers did I get?"
Reach is NOT the answer. The Hubble Telescope can allow us to reach different worlds. But that has little to no impact on THIS world.
The fact is that if you have a LOT of followers you're 99% certain to be appealing to the Mob Mentality. NOT making a true difference.
If that's what you want to do, God bless you.
How do you answer the questions above?
If you answer Depth, Impact and Difference than you're following and reading me for a reason; and I honor you and am very grateful to serve you.
If you answer Span, Agreement and Noise, then I still love you and wish you only the very best.
I'm not for everyone. Nor do I want to be.
How about you?
If you’re facing difficulties right now, I get it; and you’re not alone. One of the easiest ways to get support is to join our online community called #ProjectStayHome. Details here: https://www.jamesray.com/project-stay-home/
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