Is Spam Sabotaging Your B2B Sales Strategy?

We recently talked to a recruiter, admittedly off the back of a very spammy message.

His 'sales' strategy was to send 50,000 emails per day, and his measure of success was one new lead. One!

That's 49,999 inboxes that he just cluttered, all for one phone call.

If each person spent 5 seconds reviewing and deleting that message, that's 70 work hours that person created to secure one lead. And on the day I was his one lead, the net result was no deal!

Spam messages are a pervasive nuisance in today's digital landscape, especially in business-to-business (B2B) sales. Every day, we're forced to navigate through a deluge of emails, with a significant portion being unsolicited, irrelevant, and downright intrusive.

Spam messages now account for between 45 and 48% of all email traffic worldwide, with an estimated 162 billion spam emails sent daily! That's a staggering statistic that underscores the urgent need for a paradigm shift in how we approach digital communication.

Spam ultimately erodes trust, clutters communication channels, and hinders genuine connections between businesses and their potential clients. In B2B sales, where building strong relationships is paramount, the prevalence of spam threatens to undermine the trust and credibility that businesses strive for.

In addition, spam is not merely a virtual distraction but also requires energy.

A study by McAfee showed that the carbon footprint of sending one spam email is 0.3g CO2. Multiplied by the billions of spam emails generated every year, and the carbon footprint of spam in a year is equivalent to around 3 million petrol cars running 24/7.

With the constant energy and water usage needed to cool data centres and tonnes of e-waste in landfills, you haven't even scratched the surface of the environmental impact of spam.

In an increasingly competitive inbox environment, personalised and targeted communication is more important than ever. Research indicates that using personalisation in an email body may lead to a 28.57% increase in click-throughs, so businesses must invest in segmentation and personalisation strategies to deliver tailored messages that resonate with their audience.

Moreover, with a bounce rate of roughly 10-20% across all industries, mail marked as spam is forever condemned to be filtered by overly anxious spam filters, never to see the light of the inbox. Accidentally sending a generic email to your list could get you disconnected from your client base for the foreseeable.

At Super Benji, we believe it's time to stop spam. It's killing the sales industry, it's destroying trust with our ICP, and it's not just polluting our inboxes, but also our planet.

As the era of spam is coming to an end, and the future of digital communication lies in personalised, value-driven interactions that prioritise trust and authenticity. Of course, it's easy to say that and much more difficult to make it happen.

That's where Super Benji comes in.

By automatically identifying triggers in the lives of potential clients and crafting personalised, timely, and helpful emails, Benji empowers B2B sellers to build trust, drive engagement, and foster meaningful connections.

Benji will interact with your client list by viewing, connecting with, and liking their activity or developing messaging which provides value and speaks directly to their interests. This allows you to work smarter, not harder, and provides a competitive edge, allowing you to provide personalised value to thousands of prospects daily.

Thanks for reading, and I hope it provided some good food for thought. If you'd like to see how Benji could work for you, try our 30-second demo here.