No (S)pain no Gain: Our New Spanish HQ Launches and Other News for the Start of 2024

It has been a busy year already for Team Summer, and we’re only halfway through February!

Fresh on the heels of a successful ICE 2024 with several clients, our attention has turned to next year's event already. With a re-location to Barcelona’s Fira Barcelona Gran Via, ICE 2025 will be an exciting event, but not without the unique challenge for exhibitors to re-imagine how to market their business in a new environment.?

The new Barcelona location for ICE does little to ruffle our feathers however, as our team have extensive experience working at Fira Barcelona, and we’re proud to announce a new Spanish HQ headed up by our trusty Business Development Manager Craig Edwards . Craig has lived in Spain for over 10 years now and he’s a fluent Bilingual speaker, not to mention well acquainted with the subtleties of Spanish culture.

The team is also Barcelona-bound very soon, ready to oversee the build of our stand for Infosys amongst other clients, at the well established connectivity expo Mobile World Congress. We’re pleased to be working with Infosys for another year in a row, after a very successful partnership with the team last year which resulted in one of our most dynamic stand designs of the year.

All this aside, we are also looking forward to announcing an internal project the Summer digital team have been working on. Whilst they are getting closer to its completion, we’re not quite ready to share it yet. The process of evolution takes time, and it’s always worth the wait.