?? SpaceX vs Boeing – A test of evolutionary fitness
This is an excerpt from my Sunday newsletter.
SpaceX is a quintessential Exponential Age company. It has a focused ambition, iterates quickly and as a result, generates substantial learning effects. And now it’s coming to the rescue of two American astronauts stranded in space by Boeing’s space jalopy, the Starliner.
This is a test of evolutionary fitness.
Boeing epitomises the end of the late industrial era. It is burdened by bureaucracy; it relies on regulatory and political capture; and it has taken management theories like outsourcing past the extreme to the absurd. The firm has dispersed R&D and manufacturing across a global network of suppliers – a strategy that yielded quality issues and, at times, had fatal consequences .
In contrast, SpaceX embodies the vertically integrated model of the Exponential Age, with in-house production that delivers rapid innovation and dramatic cost reductions in space launches.
Since its founding in 2002, SpaceX has brought down the cost of space launches into low Earth orbit by 90% . Ten years ago, Boeing received a $4.2 billion contract from NASA to develop crewed launch vehicles with zero success. The same year, SpaceX got a $2.6 billion contract and has completed nine crewed launches so far. The tenth will be the rescue of the astronauts stranded by Boeing.
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2 个月I agree, SpaceX’s approach to rapid iteration and vertical integration is reshaping the aerospace industry. The contrast with Boeing highlights how agility and innovation can outpace bureaucratic structures, proving that the future belongs to companies that embrace the Exponential Age mindset.
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2 个月Founder mode
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Pro bono engineer at RETIRED
2 个月Azeem—Good points. I think the missing discussion is that of top leadership: the obvious outstanding leadership at SpaceX and the greatly diminished top leadership at both Boeing and NASA. Both have fumbled the enormous legacies they had been given; SpaceX started from an almost blank slate compared to Boeing and NASA. But great legacy achievements with weak top leadership is simply a delayed failure, and it doesn’t take long. Thanks for the insightful article.