SP & SB SMC AUDIENCE REPORTS, AMAZON B2B PLACEMENTS, AMAZON SELLER WEEK & MORE

Happy Tuesday, friends! It's only been a year since we made the jump from "BetterAMS" to "BTR Media", but it feels like a lifetime ago that we refined our vision and rebranded the company. As this month has flown by, we've done a lot of reflecting and feel so grateful for the community and company we've built. Whether you're a new or old friend, thank you for supporting us.

?? Industry News & Updates

• Big news for scalability and pipeline management! Dustin Wassner shows how you can now generate SP & SB SMC Audience performance reports directly in the Ads API, simplifying the process significantly.
• Amazon’s new B2B placements in Ad Console provide advertisers with more ad real estate and precise targeting options–Destaney and Adam Mellott show how this new strategy has been huge for us (think RoAS ranging from 12x to 25x)??
• Real-time updates, advanced placement data, and reduced pipeline load are just a few of the reasons why you should be using Marketing Stream?for your Amazon Ads API data–take it from our tech expert Dustin.

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?? Must Reads

• Our annual company offsite is always a great time, but this year was extremely special. This year's retreat in Jupiter, Florida set the tone for 2025 and we all left feeling more motivated than ever for all that's to come.
• Dustin’s done it again–he’s updated our Bulk Launcher with features that maximize efficiency and clarity, letting our team put their focus on strategy!
• Destaney Wishon - 5 days, 25 virtual sessions, daily grand prizes, session giveaways, and the best-in-class strategies for scaling enterprise brands. Make sure to join Amazon Seller Week.

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