Sowing Success: An SEO Study for Garden Furniture Brands to Flourish Online

Get ready to revamp those gardens and fire up the barbeques because summer is right around the corner! As a digital marketing expert, I am thrilled to share my latest research on the SEO capabilities of garden furniture companies.

Now is the perfect time for these companies to invest in their online presence and stand out from the competition. With people eager to spend more time outside, upgrading their garden furniture is at the top of their to-do list.

My survey results will help these companies and others understand how to achieve online success during this summer season. From what it takes in terms of content to implementing effective digital marketing strategies, the study covers exactly what it takes to be the best online and overtake the competition!

With that said I have chosen the following six websites to see which one is performing best online -? GardenFurniture.co.uk , Rattan Direct , Maze Outdoor Dubai , White Stores , Moda Furnishings , Casa Maria Designs , FeatureDeco & GardenBox

Keyword Research

As we approach summer, the search volume for keywords related to garden furniture such as Garden Sofas, Garden Dining Sets, Patio Furniture, Garden Chairs, and Rattan Garden Furniture reaches its peak. However, as winter approaches, the search volume drops off significantly.

This volatile market presents a unique challenge for companies looking to capitalize on this seasonal trend. By diving deeper into each keyword trend, companies can tailor their marketing strategies to focus on the specific products that are currently in demand. This ensures that they follow the search data and capture as much of the market as possible.

It's crucial for companies to keep a close eye on the search trends for negatively trending garden furniture keywords. By doing so, they can make informed decisions on where to reinvest their resources to achieve a higher return on their investment.

As the seasons change and the demand for garden furniture shifts, companies must remain agile and adaptable to stay ahead of the competition. By leveraging keyword trends, they can effectively target their audience and maximize their online presence during the peak season for garden furniture sales.

Organic Visibility

Get ready for some juicy insights on the online performance of garden furniture companies! The top dog in this race is none other than White Stores , with a soaring rise in visibility and the highest visibility index of them all. These guys just keep on growing, and it's clear that they're doing something right.

But don't count Rattan Direct out just yet - they had a promising start to the year with a bit of growth, and at one point, it looked like they could overtake White Stores . Unfortunately, they hit a major slump in the middle, but they're slowly clawing their way back up the ranks.

Moda Furnishings had a similar trajectory to Rattan Direct , with a growth spurt followed by a sharp decline in visibility. Sadly, it seems they're still losing ground. GardenFurniture.co.uk , on the other hand, made a big leap in visibility in September 2022 and shows no signs of slowing down.

Maze Outdoor Dubai seems to have invested heavily in digital marketing, but their growth in visibility has been a bit of a tough slog. They've only managed a small increase over a long period of time.

Bringing up the rear are FeatureDeco , GardenBox , and Casa Maria Designs , with little to no growth to speak of.

Organic keywords

Now compare the number of keywords that these garden furniture companies are ranking for! White Stores reigns supreme once again with a whopping 23,587 keywords that they're ranking for

Moda Furnishings and Rattan Direct are in 2nd and 3rd place, with 13,811 and 10,683 keywords respectively. While they're not quite at White Stores ' level, they're still holding their own in the market.

Maze Outdoor Dubai comes in 4th with 9,034 keywords that they're ranking for. While this may seem impressive, it's still a far cry from White Stores ' number.

The bottom half of the list consists of FeatureDeco with 5,875 keywords, Casa Maria Designs with 4,186 keywords, and GardenFurniture.co.uk with 3,556 keywords. GardenBox is in last place with only 2,788 keywords that they're ranking for.

A breakdown of how many keywords these garden furniture companies are ranking for. While White Stores is clearly dominating the study in terms of both visibility and keywords, the other companies are still putting up a good fight. It'll be interesting to see how this competition plays out in the months to come!

Keyword Spread

Referring domains

Unique links are like the backbone of a website, holding it up and keeping it strong in the eyes of search engines. In the world of digital marketing, having a strong backlink profile can make all the difference in where a website ranks. It's no secret that White Stores has a strong backlink profile with 1061 unique links, but Rattan Direct , Casa Maria Designs , and FeatureDeco also have a respectable number of unique links to their website.

However, all of these garden furniture companies could be doing better. Maze Outdoor Dubai and GardenBox have fewer unique links, indicating they may need to invest more in their digital marketing efforts. Moda Furnishings and GardenFurniture.co.uk have a decent number of unique links, but there's always room for improvement.

Remember, unique links are like little votes of confidence for your website, and the more you have, the more likely search engines are to consider your website an authoritative source. So, whether you're a well-established brand like White Stores or a newcomer like GardenBox , there's always room to grow and improve your backlink profile.

Domain Authority

Domain authority (DA) is a search engine ranking score developed by Moz, a software company that provides search engine optimization (SEO) tools. It is a measure of how well a website is likely to rank in search engine results pages (SERPs) based on various factors, such as the quality and quantity of inbound links, the age and size of the domain, and the content quality and relevance.

A website with a high DA score is considered more authoritative and trustworthy in the eyes of search engines, which can lead to higher search engine rankings and increased organic traffic. DA is scored on a scale from 0 to 100, with higher scores indicating a greater potential for high search engine rankings. However, it is important to note that DA is just one of many factors that can influence a website's search engine ranking, and it is not an absolute measure of a website's quality or relevance.

Summary

It's time for some tough love, garden furniture companies! While you've all made some strides in your online presence, there's still work to be done. Let's start with GardenFurniture.co.uk , Rattan Direct , Maze Outdoor Dubai , and Casa Maria Designs - all of you need to up your game when it comes to building links. Yes, links matter! It's a critical part of improving your search engine rankings and attracting more customers. So get creative with your outreach and start building those relationships.

Next up, White Stores and Moda Furnishings - you may be leading the pack in terms of keywords and links, but don't get complacent. Keep up your efforts in creating fresh and engaging content, optimizing your pages for search, and staying on top of the latest digital marketing trends.

Finally, FeatureDeco and GardenBox - you've got some catching up to do. It's time to ramp up your SEO game and start climbing those search rankings. Take a close look at your website structure, conduct keyword research, and make sure you're providing value to your customers through your content.

Overall each company could be doing better with the keywords that they rank for being distributed better. All but Rattan Direct have a higher percentage of keywords on other pages than the 1st page and I would recommend looking at correcting this to have a better-performing website.

Remember, the market doesn't just include these companies, so keep pushing to stand out from the crowd and ensure you invest appropriately in your digital marketing channels. There are obviously numerous amount of ways in which you can succeed, such as utilising SEO, PPC, Socials, Content, Digital PR and so on, but truly by using them all effectively and being specific to your brand will you start seeing results

Data Table

Top URLs

If you're in the garden furniture industry and want to make smarter business decisions, I've got some awesome insights that can help you. I've already given you some of my opinions based on the data I've collected, but there's definitely more information to be uncovered by diving deeper into each website and the industry as a whole.

So if you're keen to learn more about my findings, feel free to reach out! I'm more than happy to help you develop digital marketing strategies that will make your online presence shine and take your business to the next level.