So...Why Not Do My Own Copy?

Leadership expert and author John C Maxwell titled one of his books?Everyone Communicates, Few Connect.?There’s a powerful message in that for anyone marketing their product or service:

Focusing your message on the features and benefits of your product or service is a?HUGE?(and commonly committed) error—your clients and prospects?ONLY?care that what you have to offer will solve?THEIR?problem.

The?ONLY?way you can be sure that your product or service will solve your client’s and prospect’s problems is for you to?CONNECT?with them.

Effective connection requires research, empathy, a listening ear, and expertise.

While it’s vital that you connect with your prospects and clients, translating that connection into effective sales copy that will attract?QUALITY?buyers is rather time and labor-intensive. Your time would be better spent hiring a certified professional copywriter to do all that “heavy lifting”. That way you can focus on what you do best to build your business.