Southeast Asia Gaming Market Over the Years: What We Know So Far

The Southeast Asia gaming market seems to always change. To understand more about the development of the gaming market in this region over the years, check this article out

Southeast Asia is a region consisting of several countries. By the total number of people alone, you can clearly see that SEA is one of the major players in the economy. This also affected the growth of the gaming market. So, how has the Southeast Asia gaming market over the years?

The gaming industry is one of the few industries that did not experience any setbacks throughout the pandemic. The industry is constantly growing despite the change in everyday life. Furthermore, this industry seems to have increased during the pandemic stroke in many regions such as SEA.

Consoles or PCs might be a popular choice for experienced gamers. However, many are more prone to the choice of using mobile games as tools. This also applies in Southeast Asia. Over the years, the gaming industry in this part of the world seems to widen, here are some recaps about the change and the direction of the industry. We will also discuss how to penetrate through this region if you are one of the very few people who own a gaming company. This article might help you to understand the situation within SEA and prepare for the business.

Southeast Asia Gaming Market Size

The SEA gaming market size is hot like an oven. The gaming industry apparently still set its eyes on this region. This is not without reasons. It is stated that there are more than six hundred million people in this region alone. With a total of eleven countries, the growing market of gaming always seems to change forward.

In 2014, the SEA had more than 126 million gamers generating more than one billion in total based on Newzoo. This growth seems to have surpassed even Japan and South Korea. Based on the new market research in Mordor Intelligence titled Southeast Asia Gaming Market Report (2023-2028), this region seems to have a promising future for the industry. In 2023, the gaming market is estimated to gain USD 14.76 billion. This growing market has focused on esports, in-app advertising, and many more.

With this profit, it is clear that the market is a competitive one. Big and small players in the industry seem to keep the market busy. There are several players that seem to take part in the majority of market share in 2023. Such as Asiasoft Corporation Public Company LimitedIGG, Com2uS Group, Netmarble Corp., Tencent Holdings Ltd, Bandai Namco Entertainment Asia Pte. Ltd, Sherman Chin, Sea Limited, Nintendo, Sony Corporation. There are keys to the Southeast Asia gaming market over the years. Here are some examples:

• The popularity of the mobile game in SEA has surpassed PC and console. This is because mobile gaming does not require expensive hardware that does not have mobility.
• The gaming companies in Asia also seem to provide free-to-play options. This option attracts many players from casual to experienced ones.
• The development of 5G is expected to play a vital role in the gaming industry. Give players a good experience of gaming.

Mobile Game in Southeast Asia

PC or console might give bigger revenue on in-app purchases. However, this is not the case with the SEA market. Mobile games are still strong in the Southeast Asia gaming market. Based on data from Newzoo, with more than 1.9 million smartphone ownership users in Asia-Pacific, the use of mobile games has also increased. The revenue of global mobile games is definitely affected by the Southeast Asia market. This fact is thanks to the growth of internet connectivity and its high population. The majority of the mobile gaming market is affected by the six countries in SEA. They are Thailand, Vietnam, Philippines, Malaysia, Singapore and also Indonesia. The six countries are accountable for almost 90% of the population in SEA. With the majority of young people ready to enter the working age, this population plays an important role in the world's economy as well as the gaming industry. The revenue for the SEA games market is expected to continue to grow. Thailand, Indonesia and Malaysia seem to become the largest market in this region. The use of smartphones to play mobile games is popular in the region. A Google survey stated that over one-third of phone users of those six SEA countries have played mobile games at least once in the last 7 days. With the growth of smartphone users, especially Android, you could expect that the mobile game industry in SEA will still be number one. Therefore, the demand for mobile games in SEA will still be available.

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