The South Korean beauty supplement market is anticipated to grow at more than 10.86% CAGR from 2024 to 2029.
Over the last few decades, the South Korean beauty supplement market has grown and transformed, becoming a dynamic sector defined by innovation, consumer awareness, and a strong emphasis on health and wellness. Amorepacific and LG Household & Health Care were among the first to launch beauty supplements, with a focus on collagen, vitamins, and minerals. By 2010, the industry had grown dramatically, driven by rising disposable incomes, urbanisation, and a shift towards preventative health measures. One notable advance was the advent of collagen-based products, which became quite popular because to their stated benefits for skin elasticity and hydration. In 2018, Innisfree introduced their "Green Tea Collagen" supplement, which rapidly became a best-seller, highlighting the trend of employing natural components in cosmetic products. Statista reported that internet sales of beauty supplements increased by 35% in 2020. During the epidemic, consumers wanted greater convenience and safety, which led to an increase in direct-to-consumer sales and subscription arrangements. Siksin capitalised on this trend by delivering beauty supplements via online platforms, giving customers convenient access to their products from the comfort of their own homes. Regulatory compliance is an important part of the South Korean beauty supplement industry. The Ministry of Food and Drug Safety (MFDS) regulates dietary supplements to ensure their safety and efficacy. In 2020, the MFDS implemented stronger labelling regulations and health claims for beauty supplements, requiring firms to produce scientific evidence to back up their claims.
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Domestic significant companies in the South Korean beauty supplements market include big brands like Amorepacific, LG Household & Health Care, Daewoong Pharmaceutical, and HerbYANG. Amorepacific, in particular, has made tremendous progress in incorporating beauty supplements into its product portfolio, with successful launches such as the "Time Response Skin Reserve" supplement line, which combines sophisticated skincare technologies and nutritional advantages. LG Household & Health Care has also concentrated on growing its beauty supplement line. The emergence of probiotics and superfood-based supplements in recent years has broadened the product line. Brands such as Hanyul and The Face Shop have capitalised on this trend by adding traditional Korean herbs and superfoods. In 2019, Korean cosmetics firm Laneige teamed with the Korean Red Cross to produce a beauty supplement that promoted skin hydration, with proceeds going to charity. Brands frequently work with renowned beauty influencers and K-beauty fans to promote their goods via social media channels. Platforms such as Instagram and YouTube have been beneficial in reaching younger consumers, who are increasingly looking for legitimate evaluations and suggestions before making a purchase. The rise of personalised nutrition, as well as the use of technology to customise supplements to specific beauty goals, are predicted to fuel future innovation. Companies are expanding their investment in R&D to create unique formulations that address specific concerns like ageing, skin clarity, and overall wellbeing.