In the South African context, why loyalty

It’s a rocky road ahead for most consumers, as costs mount, and we find ourselves worried about having less expendable income. With the increasing cost of living, many of us are having to count our pennies very carefully while thinking twice before making that ‘essential’ purchase from our favourite stores and brands. But cutting back doesn’t mean that you have to miss out on a few treats along the way, especially with the right loyalty or rewards card in your back pocket.

According to the South African Loyalty Landscape Report 2022, 73% of economically active South Africans use some form of loyalty programme. 2022 has also seen South Africans being subscribed to an average of 9.2 loyalty programmes per person — a noticeable increase from the 3.6 average, which explains why our wallets are bulging with plastic cards a lot of the time.

Many of these programmes are closed-loop memberships, which means that the “rewards programme” only works at one store, or with one specific brand in mind. Hence, the excessive amount of programmes.

This is why effective and legitimised loyalty programmes, specifically in a South African context, are more important than ever. Open-loop programmes are rare, but there are ones in South Africa, such as the Legacy Lifestyle Rewards programme, which is not specific to a single business, but can be used with over 250 partners.

Importance of value and cost affordability

The Legacy Lifestyle rewards programme is free and super simple to use. You Earn up to 20% Cash-Back in the form of Lifestyle Rands. One Lifestyle Rand is equal to one South African Rand meaning it's easy to calculate the value the programme provides.

Many programmes and memberships offer a lot, but deliver very little, adding to the value of open-loop programmes like Legacy Lifestyle. From restaurants to fashion brands, holiday resorts, beauty spas, and more, Legacy Lifestyle allows you to Earn and Spend Lifestyle Rands at your favourite spots in South Africa and beyond with real-world returns and deliverable rewards.

What South Africa has to offer

Further emphasising the importance of a loyalty programme in South Africa is the wealth of options and consumer choice available to South Africans, which is admittedly unlike anywhere else in the world. From bush safaris and luxury lodges to world-class inner city hotels and some of the best shopping in the world, South Africans are spoilt for choice with what’s on offer, and therefore, require a membership that allows for them to indulge and enjoy these benefits not only on a day to day basis but for those special treats too.

Desire for high-quality partners that fit your Lifestyle

When it comes to signing up Lifestyle partners, not just anyone gets into the Legacy Lifestyle circle – they’re strict about putting all aspiring Legacy Lifestyle Partners through a strict vetting process before they’re signed up. This means you get access to some of the best brands and stores in the country, like Airlink, Dis-Chem, The Cross Trainer, Havaianas, L’Occitane en Provence, Pick n Pay, and many more leaders in their areas.

You get access to frequent exclusive promotions

Earning and Spending your Lifestyle Rands isn’t all that there is to the Legacy Lifestyle membership, either – their promotions are impressive, too. They’ve got frequent promotions across their different partner categories for members to take advantage of, from discounts on specific products to limited edition vouchers at unbeatable prices that are up for grabs by being a member.