South Africa: 10 rand (50 US cents) coffee idea grows to 65 stores
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In 2016, South African entrepreneurs Nicolene Elhadad and her husband, Tomer, launched Xpresso Café, a takeaway coffee chain with a simple concept: every item on the menu cost 10 South African rand (about 50 US cents at the current exchange rate) – almost a third of what major coffee chains charged. This applied not only to coffee but also to pastries, pies, sandwiches, and other food items.
Today, Xpresso has expanded to 65 stores across South Africa, selling over 50,000 cups of coffee daily. While the price has since increased to 14 rand per item, it remains significantly cheaper than most other coffee chains.
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2 周Very interesting ????