Sourcing Content For Your Social Media Posts

I am excited to share the content and link for a video I created for the March 2023 Career Experts Group's "Your Career > Your Future" newsletter titled LinkedIn Post Ideas Made Easy. In each issue, we provide the latest career and hiring trends, insights, job-finding strategies, and best practices to help you find your next job, climb the next rung on your career ladder, or make the most of your current position.

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LINKEDIN POST IDEAS MADE EASY - LEARN HOW TO USE CHAT CBT, GOOGLE TRENDS
   GOOGLE ALERTS AND OTHER TOOLS TO SOURCE CONTENT FOR SOCIAL POSTS.,        

LinkedIn Post Ideas Made Easy - Learn how to use Chat CBT, Google Trends, Google Alerts and other tools to source content for social posts.

Video Content and Time Stamps

?? Timestamp 00:00 LINKEDIN POST IDEAS MADE EASY?

?? Timestamp 01:00 WHY POST ON LINKEDIN?

According to a LinkedIn article titled 5 Compelling Reasons to Publish on LinkedIn:

1. Publishing on LinkedIn provides more value to connections who view your profile.
2. Your connections are notified each time you publish a post on LinkedIn.
3. Your network can share your LinkedIn post, opening you up to a larger (and previously unreached) audience.
4. If your post is featured in LinkedIn Pulse, your potential reach is exponentially increased.
5. Publishing valuable content on LinkedIn positions you as an authority on your topic.

?? Timestamp 01:42 HOW DO I KNOW WHAT TO POST ON LINKEDIN? - GOOGLE TRENDS

1. Google Trends analyzes a percentage of Google web searches to determine how many searches were done over a certain period of time.
2. Want some quick training:

• See what’s trending across Google Search, Google News and YouTube

? Understanding the data

?? Timestamp 07:24 HOW DO I KNOW WHAT TO POST ON LINKEDIN? - GOOGLE ALERTS

1.Set up Google Alerts (https://www.google.com/alerts)

• Google Alerts is a free service that monitors the web for any new content that matches particular search topics.
• Tracking keywords allows you to keep tabs on your industry, your competitors, and even potential employers.
• Alerts can also help you find relevant articles to share as a LinkedIn post or LinkedIn article.

?? Timestamp 13:09 HOW DO I KNOW WHAT TO POST ABOUT - HOT TOPICS ON LINKEDIN

1. Check out what people are posting on LinkedIn related to topics that interest you.

• People who talk about #xyz
• Posts

2. Join groups related to your role and/or industry.

3. Join groups that key players at companies you are interested in are part of.

4. Check out events related to your role and/or industry and see which ones are getting high participation.

?? Timestamp 19:54 MAKE SURE YOUR POSTS ARE SEEN ON LINKEDIN

1. Make sure Creator mode is set to “On”.

• Creator mode provides members who meet a set of criteria access to content creation tools. These tools give you more ways to create content and drive engagement with your audience.

2. Be sure to select the most popular hashtags related to your post topics.

3. Try to respond to every comment that your post receives. This helps with engagement and positively impacts your LinkedIn algorithm score.

?? Timestamp 22:30 I NEED HELP WRITING MY LINKEDIN POSTS - CHATGPT

1. What is ChatGPT - ChatGPT is a large language model chatbot that has the ability to interact in conversational dialogue form and provide responses. Large language models perform the task of predicting the next word in a series of words. Reinforcement Learning with Human Feedback (RLHF) is an additional layer of training that uses human feedback to help ChatGPT learn the ability to follow directions and generate responses that are satisfactory to humans.
2. What can you use it for? ChatGPT’s writing capabilities are perhaps some of its most exciting. If you ask it to, it can write:

• Essays
• Resumes
• Poems
• Social media posts
• Marketing copy
• Emails
• Fiction and nonfiction stories
• Writing or checking computer code
• Solve tricky math problems
• Write music
• Translate your existing content into multiple languages

3. You will need to set up an account.

4. Most time you will receive a message saying that they are at capacity.

• Keep refreshing your screen until you receive the login/sign up screen.

5. The free version is currently still available but they have rolled out the Puls upgrade for $20 a month.

6. Need to feed ChapGPT good content and good prompts, otherwise it is garbage in and garbage out. The more details you add to the request, the better result you’ll likely get.

7. Keep your prompts simple and then add subsequent prompts to refine your results.

?? Timestamp 32:19 CHATGPT REMINDERS

1. ChatGPT only has limited knowledge for anything after 2021.
2. There is the potential for the chatbot to provide inaccurate or misinformed answers. Since the GPTs are trained through a method of trial-and-error, they are only as accurate as the data and algorithms they are based on.
3. ChatGPT cannot identify copyrighted information or intellectual property.
4. Most of the time, when different people ask ChatGPT the exact same question, they will get the same answer.
5. ChatGPT should be used for fast ideation and content creation starting points only.
6. ChatGPT content is generic, even if you feed it great details.??

?? Timestamp 34:49 OTHER CONTENT CREATION IDEAS / PLATFORMS / TOOLS

1. RyRob free keyword research tool
2. Simplified content/blog creator
3. Smart Copy content generator
4. Sassbook content text generator
5. QuillBot AI writer and paraphrasing tool

?? Timestamp 35:36 Wrap-up

1. Be consistent when posting on social media – content topics, personal brand, hashtags.
2. Post on a consistent basis – a minimum of 3 times a week is most effective.
3. Beware of plagiarism and copywriting.
4. Stay up to date on the topics that your audience is interested in and are posting about.
5. Use top hashtags to drive engagement.
6. Respond to those people who have engaged with/commented on your posts.
7. Join groups and actively interact with group members and posts.
8. Stay true to your personal brand in all social media activities.

Check Out Some of Our Great?Resource Documents

Critical Issues Facing Neurodivergent Job Seekers and Employees

Job Search Strategies: Using LinkedIn Job Search Features Checklist

Returnship Program Support

Gig Work Resource Guide

Lifelong Learning Resources

Understanding Your Health Insurance Options

Salary Isn't Everything - Benefits and Perks to Consider When Evaluating a Job Offer

Donate Blood and Save a Life

430 Action Verbs That Will Move Your Resume to the Top of the Pile

310 Resume Power Adjectives That Define Your Value Proposition

Social Media Engagement Checklist

For More Great Informational and Instructional Videos, Visit Our?YouTube Channel

?? MINDSET AND WELLBEING

Susan Chritton?- Interviewed by Jacqueline Peros on Career Strategies for the Professional

Michele Saunders?- Interviewed by Denise Bitler on Mindset

?? CAREER

Marie Eddy?- The Coaching Process

Jacqueline Peros?- Interviewed by Laura Johnson on Brand Visibility, Network Expansion, and Career Agility

?? RESUMES

Jeanne Stoner?- Tips for Writing a Winning Technical Resume & Samples of Best Practices

Elyse Pipitone?- Tips for Writing a Winning Non-Profit Resume & Samples of Best Practices

Laura Johnson?- Tips for Writing a Winning Executive Board Resume & Samples of Best Practices

?? LINKEDIN / SOCIAL MEDIA

Jeanne Stoner?- Using LinkedIn Features Wisely

Jeanne Stoner?- Building a Job Search Strategy Using LinkedIn (Demonstration)

Denise Bitler - LinkedIn Post Ideas Made Easy

Jacqueline Peros - Interviewed by Laura Johnson on Time-Saving Social Media Posting Strategies

?? MISCELLANEOUS

Denise Bitler?- Interviewed by Laura Johnson on Understanding Your Health Insurance Options

Marie Eddy?- Checklist Fun in Google Sheets for Your Job Search

If you would like to receive the entire "Your Career>Your Future" monthly newsletter directly in your email, sign up at?www.careerexpertsgroup.com/newsletter-sign-up.