Sources of New Brand Discovery

In a world of values-based shopping , we are always looking for a great product from a new business to support. But how do people find your brand? Research was done by Hootsuite and We Are Social on sources of brand discovery and the full is down below. The top five ways buyers find brands are:

1. Search engines, 32 percent
2. TV ads, 31 percent
3. Word of mouth, 28 percent
4. Social ads, 27 percent
5. Brand websites, 25 percent

This is what we can take away from this list.

Search engines, 32 percent

Search Engine Optimization is still so important. The number one way that people find a new business is through search engines. There are thousands of articles, videos, and classes that discuss how to improve your SEO. It is important to learn about SEO and find ways to implement that into your business plan.

TV ads, 31 percent

Television is not dead. TV makes up the second most common way for buyers to find new brands. Millennials watch more streaming services with ads than TV and live TV’s viewership is slowing. If you have the budget for it, TV ads are an effective way to build brand recognition and television advertising gives you access to a large audience at a time.

Word of mouth, 28 percent

Word of mouth is still so important. We trust the people in our circles, whether that is a family member, friend, or a favorite influencer / brand ambassador. You can build trust with people by being authentic to your brand, legitimate in your storytelling, and interactive with buyers. You will build a positive reputation just by being truthful and positive, which turns into brand discovery.

Social ads, 27 percent

Social Ads are the fourth most popular way buyers find new brands. We are feeling fatigued when it comes to ads on our social feeds. Buyers want to escape so, if you want to use social ads you will need to make the ad personal, dynamic, and interesting. Now that social commerce is becoming more and more popular, you can generate sales right in your ads. Apps like Facebook and Pinterest already have social commerce features, and market research shows that they are here to stay.?

Brand websites, 25 percent

You have full control over your website. Make it your biggest and best sales person. Brand websites are the fifth most common way buyers find new brands. Be sure that your website looks good and is easy to search and navigate. Also, showcase your best products and demonstrate how the buyer could use them in real life. If you have great reviews use those to your advantage and post them. Credibility goes a long way in a consumer's mind.