The Sounds of Trademarks: A Frontier in Branding and Intellectual Property
The TL;DR on The Sounds of Trademarks
??? Trademarks encompass more than just words and logos; they can include distinctive sounds.
??To qualify as a sound trademark, the sound must be unique and recognisable, not functional or commonplace.
??Examples of trademarked sounds include ESPN's musical notes and Nokia's device startup sound.
??Before seeking sound trademark registration, it is crucial to create a sound that distinguishes your brand effectively.
??Finally, as sensory branding becomes increasingly important, sound trade marks offer valuable protection and branding opportunities, helping businesses stand out in a competitive marketplace.
Want to learn more? ??https://medium.com/@hamulegal/the-sounds-of-trademarks-a-frontier-in-branding-and-intellectual-property-51e2867590ec
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