The Sound of Success?
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The Sound of Success?

If you're a solopreneur, or an author, or a thought leader, or a salesperson, there's one sound that you get to hear all the time.

Day after day. Week after week. Year after year. It's this.

Does your audience often sound like this guy?

Sound familiar?

For every 200 approaches to potential clients (email, phone call, text, newsletter, presentation, etc.), you might get one or two responses. If you're lucky. And if you're good.

(and then there's the world of job opening applications. Talk about banging your resume against a wall...)

Welcome to the Crickets Club. Where immediate gratification rarely makes a visit.

However - do you know who eventually succeeds in business? Those who can push through the crickets.

Talent isn't enough. Knowledge isn't enough. You have to have a tough hide, over the long haul. Enduring business success is not for the impatient short-term thinker.

So how do you handle that level of frustration? When it seems for all the world like nobody cares, nobody listens, NOBODY LOVES ME!!

Well, you tell yourself that they're just not ready...yet. You remind yourself (and you can ask sympathetic others to remind you!) of the value you bring. Then you keep putting yourself out there (as I have done for nearly 40 years).

There's a lot of patient plowing and watering. A lot of seeding and feeding and weeding. I get discouraged, like anyone else, by the sound of silence. But some of my best current clients now are people I've built relationships with over years and even decades.

I've recently chatted with 4 highly experienced professionals who are solo or about to go solo, and the one common need expressed was: having regular talks with another solo. Because it's not only chirpy quiet out there, but it's lonely and dispiriting.

Connect with others (not just your family members!) who can help share the weight of so much silence.

As any solopreneur/consultant/contractor what their least favorite business sound is, and it's this: Crickets. But for those who endure, there can also be the cash-register-ringing sound of success.


If you’re looking for a keynote speaker/trainer/facilitator who will help your people get to the point with clarity, that's me, the King of Clarity.

Subscribe to my weekly LinkedIn newsletter, the Clarity Blend.

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