Sound Salesy?
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Let’s dive in….
What do you think of when you hear the word ‘sales’?
For a lot of business owners, it’s a bit of a dirty word. When they hear it and they start thinking about manipulation, about pressuring, bullying and cajoling people into buying something they don’t need.
But that’s not what sales is.
Sales is the success that comes from being an influencer in your field. It’s what comes from being an authority people trust.
And when you are that authority, you can experience the sales success our clients enjoy.
Do you believe in your product or service?
Take the client who purged two-thirds of their LinkedIn database. They knew they had a ton of connections who didn’t want their offer.
So they got rid of those and kept the ones they felt they could sell to.
Once they did that, they lined up two sales calls with people who wanted to buy.?
They both converted and the client got $20,000 from each of the leads.
There are two things happening if you feel like ‘sales’ is a dirty word.
One: you don’t believe in your product or service.
And two…
You don’t believe in your product or service!
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It all comes down to belief
If your product or service actually solves a problem, there’s no need for you to feel bad about selling it. There’s no need for guilt because you know you’re bringing something valuable to people who need it.
If you 100% believe in your product or service, you know it creates a transformation.
You know it changes the lives of the people who take your offer.
It’s the lack of belief in what you’re doing that creates the guilt so many attach to sales.
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So, I want you to take a close look at your product or service.
Does it solve a problem? Is it something you’d use if you had that problem?
If it is, then you have no reason to feel guilty.
But if it isn’t…
You may have to go back to the drawing board and create an offer that brings real value.
Happy Influencing!
Andrew “Action-taker” McWhirter
P.S. Whenever you’re ready, here are 4 ways I can help you grow your business using LinkedIn and our Influencer Project strategies...
Weight Loss Coach for Dads | Father of 3 | Australian Bodybuilding Champion | BBQ & Whisky Lover
3 年Great read!