Sound on: the hidden hero behind unforgettable creative

In today's turbo-paced world, visuals often steal the spotlight, but let's not underestimate the magic of sound. Whether we're crafting an immersive experience or designing a social campaign, sound design plays a pivotal role in shaping how people feel and engage with our work.

Sound has the ability to evoke emotion, build atmosphere, and create memorable experiences. And crucially, it can provoke a stronger and more direct emotional response than sight in the majority of people. This makes sense when you compare the intensity of emotion that music can bring compared to that of a photo alone. This difference is due to the two senses being processed in different lobes in our brain. Sound and emotions are both processed in the temporal lobe whilst sight in the occipital lobe.

The magic happens when both work together. We see this in cinema, where the soundscore is fundamental to the emotional impact of the visuals. If you’ve ever muted your TV in a horror movie, you’ll know it stops being scary immediately.

The result of all this - sound amplifies the impact of visuals, making the stories we tell more immersive and authentic.

At rodeo , we prioritize sound design and audio identity as a core element of our creative process. From ambient sounds in an interactive installation to the perfect tone in a brand's content, we carefully craft audio experiences that will resonate long after the visuals.

It's time we all start thinking of sound as not just an accessory but a powerful, transformative tool. The right sound can turn a good project into a truly unforgettable one. And a generic Spotify playlist, the opposite.