Soul & Science Monthly Download: 3 Universal Truths of Marketing and Branding

About Soul & Science Monthly Download: Each month, we analyze and digest the insights we’ve learned from our guests into a handy download. Keep reading for this month’s marketing tips from the world’s sharpest marketing leaders.

Whether you're promoting a product or service, regardless of its simplicity or complexity, certain fundamental principles apply when it comes to establishing and nurturing a brand. In this edition of the Soul & Science Monthly Download, we delve into insights that reveal how marketing can transform even the most basic of items like premium strawberries into an immersive experience. We also explore strategies for crafting safety-focused products and influencing the next generation of leaders.

1. You can create an experience around any product.

Lesia Dallimore , VP of Brand Marketing @ Oishii Strawberry

Selling strawberries sounds simple, but that’s exactly why you get creative. Lesia Dallimore knows that Oishii strawberries are best enjoyed as the star of the show, so she and her team present their berries to chefs as a luxurious addition to their menu that can stand alone. By understanding the layers of benefits to her product, she’s been able to create incredible demand for Oishii’s high-end strawberries.

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2. You can create “controlled“ disruption.

Dan Josebachvili , CEO @ Silvertree

As he learned at Anheuser-Busch, disruption is coming whether you like it or not. So why not be the force creating disruption? Consider where your industry is headed and invest resources in future-proofing your business. Keeping up with your market and staying on top of trends can help you stay relevant and become legendary. When developing the Silvertree Reach, Dan knew he needed to disrupt the personal safety industry with a wearable that didn’t rely on fear-mongering in order to drive sales.

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3. The Power of: Learn, Earn, and Return

Jocelyn Johnson , CMO @ Girl Scouts of the USA

Jocelyn Johnson, CMO and lifetime member of the Girl Scouts of the USA, learned a career philosophy from her parents- learn, earn and return. This cycle starts with becoming an expert in your passion and putting in the work to achieve your goals. Next, focus on earning what you deserve and advocating for your worth. Once you’re earning, use some of that mental, intellectual and financial wealth to give back to the people and institutions who helped build you up.?

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