Soul Of Braj :CSR Activities & Community Partnership for Braj Initiatives ( Mathura , Vrindavan )

Introduction 

The Soul of braj is an NGO, headquarter in Vrindavan (Mathura). It is born with the pure intention to serve all brijwasi's as Written in Shrimad bhagvatam "My beloved krishna," I want to become servant of your servants" Soul of braj has been focusing and trying make a positive impact on the living standards of the economically poor and disadvantaged people of braj by helping them to provide basic health care facilities and sanitation. We are continuously leveraging basic facility like Clean water to drinks and hygiene food to multiply our reach and also preserving old heritage. We are pleased with the persistent support from prestigious corporates, individual donors, and well-wishers have helped us to grow and serve braj from all over the world.

            Overview

1. 880+ Villages (Including Vrindavan Dham)
2. Approx 26 Lakh Population 
3. 2M+ Tourist Visit Braj every Year 
4. Near to Taj Mahal ( Agra 60Km )

 Major Problems & Issues in Braj Region 

We estimate that today there are 25,47,184 population in our town facing some of the challenges with regards to contaminated water, poverty , poor hygiene, education and they are unable to meet their daily basic survival needs resulting in water- borne infectious diseases, deaths from diarrhea, malaria, malnutrition,drowning. Due to lack of water , the offering made by devotees increase the Yamuna pollution as flowers,garlands, vermillion and solid waste accumulated there instead of being washed away.

The water levels in wells is also decreasing rapidly because of the regular use of thousands of submersible pipes in the surroundings areas. Thousands of fishes and other aquatic animals has been found dead in the Yamuna river in vrindavan resulting in the discharge of highly polluted water form okhla barriage in the capital regions

Why Your Organization should Participate ? 

The potential benefits of CSR to companies include:

• Brand recognition in Braj (Mathura District)
• Increase in Sales and Marketing 
• Broadcasting in Media & Publication 
• Positive business reputation.
• Dham Seva (Service to krishna and of his beloved devotees and briawaasis)

Corporate social responsibility to local community 

Community engagement is one of the key pillars of corporate social responsibility (CSR), alongside the concern with the workplace, the marketplace and the environment.

Community involvement can take many forms. For example, some businesses choose to:

1. support a local charity with financial contributions
2. sponsor a local event
3. organise clean-up events
4. volunteer in local schools or community projects

For most businesses, it makes commercial sense to get involved in community-based CSR related to your product or service. This lets you use your expertise, and show the human face of your business at the same time. For example, some restaurants provide food to local homeless groups, while some builders give free labour and materials to community projects.

Objective of “Soul of Braj”

Our key objective is to help our corporate clients with effective CSR project monitoring programs that are strategic and create significant social impact. We approach this with parallel evidence-seeking research on ‘industry sectors’ (FMCG, finance, heavy industries, mining etc.) and ‘social sectors’ (such as education, health, livelihood etc).

? For programs to be strategic, our research can help you understand the overall industry trends, explore CSR strategies of your peers, and highlight best practices and case studies of successful programs by companies in the industry.

? To have optimal impact from programs, our research can provide you with sector-specific reports, giving an understanding of the sector, current government and non-government involvement, gaps in provisions, evidence of high-impact interventions etc.

can also help in enhancing the ability to Planning, Development, Implement, action and improvement. Coordinate and engage with various stakeholders. The well-structured monitoring and evaluation process leads to identification of relevant issues in a time-bound manner which in turn can enhance the ability to address the issues through proper performance indicators of CSR activities.

What will Be the Standard of Monitoring the Programs?

Monitoring and Evaluation can also help in enhancing the ability to Planning, Development, Implement, action and improvement. Coordinate and engage with various stakeholders. The well-structured monitoring and evaluation process leads to identification of relevant issues in a time-bound manner which in turn can enhance the ability to address the issues through proper performance indicators of CSR activities.

• Challenges and Consistent Data
• Impact Data Collection, Cleaning & Aggregation Cost
• Salesforce & Similar Program Data Management tool
• Summative Evaluation 

Our Organization is committed and dedicated to the process of resolving these issues but we need your support to accomplish this objective.Your help is key in solving the problems. 

The soul of Program is requesting the required funds from the corporate heads to support this project that make a meaningful difference in lives of 20M peoples. A contribution from you will give us the jumpstart.

For more Information Please write to us

Tarun Kumar | +91 8439406670 | email : [email protected]