SOSTAC Framework

SOSTAC is a widely used planning model for marketing and business planning, and it helps to define the current situation, set clear objectives, develop a strategy, plan tactics and action, and establish control mechanisms to monitor progress and make adjustments as needed.

When to use the framework?

SOSTAC is a versatile framework that can be used for creating marketing plans for any type of business or organization. It is particularly useful for businesses that are looking to develop a comprehensive marketing strategy.

Who is this framework for?

This framework is for anyone who is involved in the development and implementation of marketing plans. This includes marketers, business owners, and managers.

Why do you need this framework?

SOSTAC provides a structured approach for developing and implementing marketing plans. It helps to ensure that all the important elements of a marketing plan are considered and that the plan is aligned with the overall goals and objectives of the business.

How to use the framework?

• Situation Analysis: This is the first step in the SOSTAC framework. It involves analyzing the current market situation and identifying any relevant trends, opportunities and threats.
• Objectives: Once the situation analysis is complete, the next step is to set clear and measurable objectives for the marketing plan.
• Strategy: Based on the objectives, a strategy is developed outlining the overall approach to achieving the objectives.
• Tactics: Tactics are the specific actions that will be taken to implement the strategy.
• Action: The action plan lays out the specific tasks, responsibilities, and timelines for implementing the tactics.
• Control: The final step is to establish a system for monitoring and measuring the success of the marketing plan, and making any necessary adjustments.

An example of SOSTAC being implemented

A small business looking to increase online sales: In this case, the Situation Analysis might involve researching the current market for the business's products, identifying key competitors, and analyzing consumer behavior. The Objectives might be to increase website traffic by 20% and boost online sales by 15%. The Strategy might involve improving the website's search engine optimization (SEO) and implementing targeted online advertising campaigns. Tactics might include creating and distributing informative content, running social media promotions, and investing in paid advertising. The Action plan would involve specific tasks, responsibilities, and timelines for implementing the tactics and the Control step would involve monitoring the website analytics and making adjustments to the strategy as needed.

It is important to note that SOSTAC is a flexible framework and that it can be customised to fit the specific needs of your business.