?? "SOSTAC" 6-Step STRATEGY FRAMEWORK

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?? "SOSTAC" 6-Step #STRATEGY #FRAMEWORK {#Infographic }

??? In business strategy consulting -- or as a Board Director/Advisor or Interim CEO -- I use various custom-tailored frameworks for AI DigiTransform projects, start-ups, turnarounds, and strategic planning and marketing to reinvent companies.

??? One comprehensive model is "SOSTAC" (originated by Paul Smith) which consists of 6 steps -- here modified with updated views of others and myself, each with 5 main elements (in my version).

?? 1. SITUATION: What's our Current Status?

• Overview: Who we are, What we do, How we communicate
• Capabilities: Human Skills, Employee Culture, Finances, Technology,Data
• Marketplace: Customer Insights, Brand Perceptions, Competitor Analysis
• Operations: Organize, Prioritize, Formalize, make Routine
• SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats

?? 2. OBJECTIVE: What's our Future Goal?

• Vision & Mission: Set and Communicate a Future Outlook
• Goal: Determine a Measurable Priority Objective
• Customers: Focus on Acquisition/Retention and Satisfaction
• Customer Experience: Exceed Expectations with a "wow" CX
• Lifetime Value: Communicate Often to keep Customers Engaged

?? 3. STRATEGY: What's the Game Plan?

• Design: Define Strategy to Achieve Purposeful objectives
• Differentiate: Define UVP + OVP: Unique + Online Value Propositions
• Determine: Market Segments, Targets, Objectives, Positioning
• Digitize: Internet, AI, Metaverse, Use-Case Apps, Data, CRM
• Pilot: Roadmap, Test, Sequence, Measure, Iterate, Roll out

?? 4. TACTICS: How to Make it Happen?

• Futuristic Marketing ("8Ps"): Mass-customized Product, Real-time Pricing, Omnichannel Place, 1:1 Promotion, Personal Interface, Precise Positioning, Seamless Processes, and Stakeholder Purpose.
• Seamless Channels: Website, Social Networks, Omni-channels, Metaverse
• Content Strategy: 2D and/or 3D Mixed Reality for each Channel
• Constant Communication: 5G or 6G real-time Interaction 24/7

?? 5. ACTION: Who does What, When?

• Tactics: Pursue Systemic Processes
• Collaborate: Set Responsibilities for each Tactic
• Define: Key Performance Indicators (KPIs); Objectives & Key Results (OKR)
• Employees: Plan Human Talents and Skills: Upskill, Reskill, Recruit, Retrain
• Partnerships: Create what I call a Digital Ecosystem Platform (DEP) -- ask me about it.

?? 6. CONTROL: How to Measure Outcomes?

• Reporting: Process, Frequency, Actions
• Dashboard: Digital Real-Time Measurement
• Measures: KPIs + OKRs, Web/Metaverse Analytics
• Profiles: CRM, Satisfaction Surveys, Website/Metaverse Profiling
• Activity: Customer Click-Through, Conversion, Retention Rates

?? IN SUM ...

? Follow this framework, and you will be successful.

? If you need help, please contact me to explore the options for your success.

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