SORIANO: Expanding EV Accessibility with Unparalleled Style

FOR IMMEDIATE RELEASE

Charlotte McLaren USA Partners with Soriano Motori to Redefine the EV Market Across North America

December 15, 2024 – New York, NY – In a groundbreaking development poised to reshape the electric vehicle (EV) market, Charlotte McLaren USA has entered a strategic distribution partnership with Soriano Motori, a premier name in the global EV landscape. This partnership marks the beginning of an ambitious plan to deliver a minimum of 1,000 EV units per year across North America over the next three years. This collaboration combines the unmatched luxury and performance associated with both brands, introducing a new standard of sustainability and style to consumers.

Expanding EV Accessibility with Unparalleled Style

The alliance will see Soriano Motori’s state-of-the-art EVs, including motorcycles and electric supercars, brought to the forefront of the North American market under the guidance of Charlotte McLaren USA. Known for its relentless pursuit of innovation and elegance, Soriano Motori has long been recognized for blending advanced technology with classic Italian craftsmanship. This partnership aligns with Charlotte McLaren USA’s mission to offer its customers unparalleled mobility solutions that emphasize sustainability without compromising on performance or design.

“This partnership signifies a major milestone in making premium electric vehicles a staple across North America. Soriano Motori’s vehicles epitomize the future of mobility, and we’re thrilled to be at the forefront of this revolution,” said Charlotte McLaren USA’s CEO, Ryan Wildrick.

By achieving a distribution target of 1,000 units annually, this collaboration is set to generate significant traction within the luxury EV market. The goal is not only to expand the availability of cutting-edge EV technology but also to create an aspirational lifestyle synonymous with elegance and environmental consciousness.

Lifestyle Beyond the Garage: Racing and Philanthropy

The Soriano Motori brand has never been just about vehicles; it embodies a lifestyle steeped in adrenaline, sophistication, and giving back to society. This ethos is exemplified by Soriano Motori’s involvement in premier motorsports and polo events, which bring together the worlds of racing, philanthropy, and luxury.

Soriano Motori’s Entry into the Porsche GT3 Challenge Cup

One of the cornerstones of this lifestyle is Soriano Motori’s participation in the Porsche GT3 Challenge Cup, a celebrated racing competition that pushes the limits of engineering and human skill. Representing the Soriano Motori team is the extraordinary Daniele von Ballmoos, one of the few female drivers competing at this level. Von Ballmoos has not only become a beacon for women in motorsports but also embodies the core values of courage and innovation that define Soriano Motori.

“Racing is not just about speed—it’s about precision, strategy, and heart. I’m honored to represent a brand that shares these values,” said von Ballmoos, who has already begun setting records in the 2024 Porsche GT3 season.

Her dynamic presence in the competition underscores Soriano Motori’s commitment to diversity and innovation, while also drawing global attention to the brand’s technological prowess.

Philanthropy Through Polo: A Global Initiative

Another significant aspect of the Soriano Motori lifestyle is its active involvement in the UK, French, and Italian Polo Opens—prestigious events that combine sport, society, and purpose. These tournaments are not just a showcase of elite athleticism; they also serve as powerful platforms to support critical social causes.

Proceeds from these polo events directly benefit initiatives such as cancer research, AIDS treatment for children, and education programs in underserved communities. By associating its brand with these impactful causes, Soriano Motori continues to demonstrate that luxury and responsibility can coexist harmoniously.

“Polo is a sport that celebrates tradition, grace, and community. Our involvement in these Opens allows us to give back meaningfully while engaging with an audience that values purpose as much as performance,” remarked Marco Antonio Soriano IV, the visionary behind Soriano Motori.

Marco Antonio Soriano IV: A Visionary Comparable to Elon Musk

Marco Antonio Soriano IV, the driving force behind Soriano Motori, has quickly risen to prominence as one of the most visionary leaders of our time. Often compared to figures like Elon Musk, Soriano combines technical acumen with a relentless drive to innovate in the EV space. Under his leadership, Soriano Motori has successfully revived the heritage of the Soriano family’s century-old engineering legacy, transforming it into a global powerhouse for sustainable luxury mobility.

Soriano’s approach is holistic, emphasizing not only technological advancements but also the cultural and societal impact of his work. His commitment to green energy, gender diversity in sports, and charitable causes has solidified his reputation as a leader with both foresight and heart.

“Innovation is not just about creating new products; it’s about shaping the future. Our partnership with Charlotte McLaren USA is a testament to that vision—making EVs not only accessible but aspirational,” said Soriano.

What This Partnership Means for the Future

This partnership between Charlotte McLaren USA and Soriano Motori signals a transformative era in the EV market. It represents more than just a distribution agreement; it’s a shared commitment to crafting a better, greener, and more stylish future. As the two companies work together to introduce Soriano’s innovative vehicles to a broader audience, they are also setting a new standard for what luxury and sustainability can achieve together.

By delivering at least 1,000 EVs annually, the collaboration is expected to:

• Significantly reduce carbon emissions by replacing traditional combustion-engine vehicles with high-performance EVs.
• Create new jobs within the EV and luxury automotive sectors.
• Inspire a cultural shift toward eco-friendly mobility solutions.

The Road Ahead

The next three years will be pivotal as this partnership begins its rollout across North America. With a focus on major metropolitan hubs and a commitment to exceptional customer experiences, Charlotte McLaren USA and Soriano Motori are poised to set a new benchmark in the EV market. Their joint efforts will be supported by a robust marketing strategy, exclusive launch events, and ongoing participation in global racing and polo circuits.

As Soriano Motori’s vehicles hit North American roads, the collaboration aims to foster not just a transportation revolution but a lifestyle movement—one that blends innovation, elegance, and responsibility.

About Charlotte McLaren USA

Charlotte McLaren USA is a leader in the luxury automotive sector, known for its exceptional customer service and a commitment to innovation. By partnering with top-tier brands worldwide, the company brings groundbreaking mobility solutions to discerning customers who demand performance, style, and sustainability.

About Soriano Motori

Soriano Motori is a global innovator in electric mobility, blending cutting-edge technology with timeless Italian craftsmanship. Founded by Marco Antonio Soriano IV, the company continues to push the boundaries of what is possible in the EV space while staying true to its heritage of engineering excellence and social responsibility.

BUT, who is this new visionary among us?

Marco Antonio Soriano IV is a visionary leader in the electric mobility industry, renowned for blending innovation with cultural heritage and social responsibility. As the founder and driving force behind Soriano Motori, he has revived his family\u2019s historic engineering legacy, transforming it into a modern powerhouse of sustainable luxury and cutting-edge technology. His approach to leadership reflects a fusion of entrepreneurial boldness, technical expertise, and a strong commitment to societal impact.

Key Contributions and Vision:

1. Reviving Heritage with Innovation: Soriano Motori, originally a prestigious name in European motorcycle engineering during the early 20th century, was reimagined by Marco Antonio Soriano IV to align with the demands of the 21st century. Under his leadership, the company pivoted to the electric vehicle (EV) market, creating a range of products that combine Italian craftsmanship with next-generation technology.
2. Pioneering Sustainable Luxury: Marco has built a brand identity that integrates sustainability with sophistication. His EVs are not just eco-friendly alternatives; they represent a luxurious lifestyle that appeals to environmentally conscious consumers who also value performance and design.
3. Leadership Comparable to Elon Musk: Frequently likened to Elon Musk for his disruptive influence in the EV space, Marco Antonio Soriano IV shares a similar commitment to innovation, but with a distinctive emphasis on cultural richness and philanthropy. While Musk focuses on global-scale technological frontiers, Soriano's approach is deeply rooted in creating an aspirational lifestyle brand that merges sustainability with tradition.
4. Championing Philanthropy: A cornerstone of his leadership philosophy is giving back to society. Through partnerships with global sporting events such as the UK, French, and Italian Polo Opens, Soriano Motori channels resources into causes like cancer research, AIDS treatment for children, and education. This commitment to philanthropy sets Marco apart as a business leader who prioritizes societal well-being alongside financial success.
5. Empowering Women in Motorsports: Marco\u2019s advocacy for diversity and inclusion is evident in Soriano Motori\u2019s support of Daniele von Ballmoos, a female driver competing in the Porsche GT3 Challenge Cup. This decision underscores his dedication to breaking barriers and promoting equity in male-dominated industries.

Vision for the Future:

Marco Antonio Soriano IV envisions a world where luxury and sustainability coexist, reshaping how people perceive mobility. Through innovative product development, strategic partnerships like the one with Charlotte McLaren USA, and active involvement in global cultural and philanthropic initiatives, he is setting a precedent for responsible luxury in the automotive sector.

His leadership represents a holistic approach to innovation, inspiring a movement that is not only about products but also about values\u2014a legacy that transcends industries and borders.