SORA, OpenAI's Latest, Ruffles Feathers in Visual Storytelling ??+ Stay in the Loop with 30 Must-Know Social Media Updates!??
Source: Forbes.com

SORA, OpenAI's Latest, Ruffles Feathers in Visual Storytelling ??+ Stay in the Loop with 30 Must-Know Social Media Updates!??

OpenAI's latest breakthrough, SORA, is turning heads with its AI text-to-video capabilities, producing stunningly realistic videos from simple text prompts.

While currently reserved for academics and researchers to explore its potential and investigate the potential for misuse, SORA's emergence sparks excitement and some nerves about its possibilities. This video by Andrei Jikh explains why the videos that SORA generates are nothing short of state-of-the-art, which is a game-changer for the global creative economy.?


Questions About Potential Job Displacement and the Future of Animation Brews...

What will be the implications of SORA on the global market for visual storytellers? Is their career at the risk of becoming defunct?

My answer- it depends on the individual. If a person lacks originality in his/her visual storytelling (When it comes to this, humans will always outshine AI!), there is a possibility that AI could replace their job.

Yet, a fresh opportunity arises for visual storytellers to acquaint themselves with generating prompts on the platform, enabling them to achieve superior results compared to novices.?

While SORA comes with built-in safeguards to prevent misuse, the broader challenges associated with deepfakes and their societal implications continue to be a subject of careful consideration and regulation.


Audio Editors Had Better Brace Up! SORA isn’t the Only Generative AI Ruffling Feathers

Eleven Labs has announced a new feature launching soon called AI Sound Effects. Eleven Labs is set to introduce a groundbreaking feature, AI Sound Effects, enabling users to upload video scenes and have AI seamlessly incorporate background sounds.

In the upcoming months, the combination of SORA for video clips and Eleven Labs for supporting sounds promises to be an exceptional addition to the AI workflow, enhancing the overall creative experience. While the feature is yet to be released, anticipation is high for its potential impact.

It appears that this innovation is coming at the right time for audio and video editing amateurs since SORA will be accessible to the public in a few months.



What is the Future of Generative AI?

Hey folks, buckle up because here's the scoop: Generative AI is gearing up to shake things up in the search engine world!

Gartner predicts that within the next two years, we're looking at a whopping 25% drop in search engine usage because usage of AI chatbots and virtual agents is becoming more prominent.

Businesses need to rethink their marketing game plans as AI tools take center stage in answering queries. And get this, big players like Google and Microsoft are already leading the charge in generative AI services.

However, be on the lookout for the underdogs like Perplexity, who might just give them a run for their money! It's an exciting time to be in the tech game, folks!


Supercharge Your Marketing: Unleashing the Latest AI Tools in Your Arsenal!

  • CrazyHorseAI: Revolutionizing text-to-image with stable diffusion for stunning visuals.
  • Display Gate Guard: Gain ad placement insights, and know where your ads shine!
  • Sologo: Craft personalized logos effortlessly with innovative AI design.
  • Startilla: Fueling startup success with AI-powered business development.
  • Plumb: Collaborative visual programming for building AI-powered SaaS products.
  • RightResponse AI: Analyzing Google reviews with AI for customer insights.
  • Unspam AI: Free email spam checker with inbox placement insights.
  • Emojifyer: Turn selfies into emojis, and add a personal touch to your chats!
  • Slack AI: Supercharge Slack with AI for one-click solutions, quick search, channel recaps, and thread summaries to enhance productivity.


Hot Off the Press: Meta's Bold Move to Tackle Political Controversies on Instagram and Threads Unveiled! But Is It Too Simplistic? Dive into the Details...

The recent revelation from Meta sparked a wave of discussion: they've devised a shrewd tactic to sidestep political controversies during a pivotal election year by refraining from boosting such content on Instagram and Threads.

At first glance, this strategy appears prudent, aiming to curb the proliferation of propaganda and divisive discourse among political groups. However, it raises concerns about the subjective nature of defining 'political' content.

While you'll still encounter political posts from your connections, Meta's algorithm will no longer amplify them unless you opt-in. Yet, the ambiguity surrounding what constitutes political content poses a significant challenge. Does it encompass issues like climate change or women's rights rights? Meta's stance remains unclear.

Parker Malloy, author of The Present Age newsletter, voiced apprehension that her non-political content might be inadvertently labeled as political. This underscores the need for nuanced judgment, as oversimplified solutions may not effectively address the complexities of real-life scenarios.

Meta's decision opens doors for users to explore alternative platforms for engaging with political content. The Meta team must now craft innovative strategies to maintain user engagement and retention on their platforms.


Sanctions, Regulations + What’s New & Hot on Social Media?

Source: Matt Navarra

  • Meta Introduces New 'Meta Verified' Comment Filtering Option on Facebook and Instagram ??
  • Russia Expresses Interest in Arresting Meta Spokesperson Andy Stone?
  • Meta Reduces WhatsApp Fact-Checking Efforts Ahead of Elections
  • Meta Expands Accessibility of Content from Public Figures for Researchers
  • Meta Identifies and Removes Chinese Facebook Accounts Impersonating U.S Military Families
  • Meta Reveals and Addresses Infiltration of AI Spies on Facebook and Instagram


Source: Matt Navarra

  • Instagram Enhances Creativity with Video Cutout Feature for Animated Stickers
  • Instagram Tests Carousels for Reels Videos
  • Instagram Introduces 'People You Follow' Filter for DMs
  • Instagram Offers Option to Directly Publish Photos to Profile, Bypassing the Feed
  • Instagram Trials App Clip on iOS for Viewing Content Only
  • Instagram Develops Feature to Share Post Comments into DMs
  • Facebook Now Displays Birthdays and Liked Posts in In-App Search PageUK Approves £3 Billion Lawsuit Against Facebook
  • Threads Explores Trending Topics in the U.S ??
  • Threads May Soon Enable Direct Photo Capture in the Threads Composer
  • WhatsApp Lowers the Minimum Age to 13 in the EU and UK
  • WhatsApp Simplifies Process to Block Spam
  • WhatsApp Considers Allowing Community Members to Reply to Announcements - Potential for Increased Noise!
  • WhatsApp May Soon Allow Channel Admins to Disable Emoji Reactions


Source: Matt Navarra

  • X Innovates with Grok Chatbot Summaries of Trending Topics ??
  • X Ventures into Live-Odds Sports Betting with BetMGM
  • X Woos Advertisers with Option to Target Ads Against Specific Creators – Promising Revenue Sharing
  • X Reports Successful Super Bowl Ad Buys, Allegedly Selling Million-Dollar Ad Packages
  • X Reveals Brands with the Most Super Bowl Post Engagement
  • X Teases New Bookmark Alerts in-Feed
  • YouTube Shorts Integrates Music Video Remixing Tools Post TikTok's Universal Music Feud?
  • YouTube Studio App Update Includes Video Uploading, Product Tagging, and Gift Membership Improvements
  • YouTube Rolls Out 'Build a Multiview' Feature
  • TikTok’s AI-powered Creative Assistant Now Integrated into Adobe Express
  • TikTok Secures Apple Vision Pro with Official visionOS App
  • TikTok Tests ‘Sub Space’ for Live Creators to Interact with Subscribers
  • TikTok's Feud with Universal Music Group Prompts Music Marketers to Explore Reels and Shorts


It's a Wrap: Pull up for next week's C&T Edition!

A big high-five to each one of you for diving into this newsletter! Your passion for the industry is contagious. Thanks a million for reading, sharing, and being part of our vibrant community. We go again next week, revealing more strategies, and trends. Subscribe (if you haven’t), click the notification icon to stay tuned for the next edition. Keep rocking those marketing moves! Have a great weekend in advance, stay awesome, and come back with a healthy appetite for next week’s Cookies & Tea!

Exciting times ahead! Can't wait to see what unfolds in the AI landscape. ??

Vinay Koshy

I ghostwrite Educational Email Courses for C-suite executives of B2B tech startups with series C funding. 10+ years working with B2B brands.

1 年

Can't wait to dive into all the latest AI and social media developments with you! ??

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